stdClass::__set_state(array( 'id' => '7909095', 'url' => 'NL/flighting', 'image' => '', 'title' => 'flighting', 'tags' => array ( 0 => 'flighting', 1 => 'Advertising', 2 => 'Marketing communications', 3 => 'Butterworth-Heinemann', 4 => '', ), 'term' => 'flighting', 'source_id' => 514867, 'type' => 'term', 'namespace' => 1628, 'nstext' => 'NL', 'industry' => array ( 0 => 'Advertising', ), 'category' => array ( 0 => 'Marketing communications', ), 'company' => array ( 0 => 'Butterworth-Heinemann', ), 'lastedit' => '20140508073119', 'part_of_speech' => 'noun', 'creation_user' => 'AnneV', 'special_term' => '', 'definition' => 'Een systeem voor mediaplanning waar een periode van reclame wordt afgewisseld met een periode van inactiviteit.', 'usage_comment' => '', 'glossary' => '', 'width' => 0, 'height' => 0, '_version_' => 1503632813617840131, 'nstext_full' => 'Dutch (NL)', 's_attr' => stdClass::__set_state(array( 'Term' => 'flighting', 'Company' => 'Butterworth-Heinemann', 'Definition' => 'A pattern of media scheduling in which periods of advertising are alternated with periods of inactivity.', 'Domain' => 'Marketing', 'Industry' => 'Advertising', 'Part of Speech' => 'noun', 'Product Category' => 'Marketing communications', 'Usage Status' => 'New', 'Creation User' => 'Macyen', 'Creation Date' => '2010/12/22', 'Source Lang' => '1180', )), 's_namespace_text' => 'EN', 's_namespace_text_full' => 'English (EN)', 's_title' => 'flighting', ))

stdClass::__set_state(array( 'id' => '4291571', 'url' => 'NL/Miley_Cyrus', 'image' => 'miley-cyrus-2.jpg;', 'title' => 'Miley Cyrus', 'tags' => array ( 0 => 'Miley Cyrus', 1 => 'People', 2 => 'Singers', 3 => '', ), 'term' => 'Miley Cyrus', 'source_id' => 1778986, 'type' => 'term', 'namespace' => 1628, 'nstext' => 'NL', 'industry' => array ( 0 => 'People', ), 'category' => array ( 0 => 'Singers', ), 'lastedit' => '20140602205721', 'part_of_speech' => 'proper noun', 'creation_user' => 'AnneV', 'special_term' => '', 'definition' => '(1992-) Destiny Hope Cyrus beter bekend als Miley Cyrus is een Amerikaanse actrice en zangeres. Ze werd beroemd door haar rol als Miley Stewart/Hannah Montana in de Disney Channel-serie Hannah Montana. Met het succes van Hannah Montana werd ze een tieneridool, maar in 2009 nam ze het besluit om te breken met haar kinderlijke imago en profileerde ze zich veel seksueler in haar album The Time of Our Lives (2009). Vanaf dat moment werd ze veel controverseler door haar bezigheden. Haar ex-vriendjes zijn onder andere Nick Jonas, Justin Gaston en Liam Hemsworth. Op 1 december 2013 stond Miley Cyrus boven aan de lijst van TIME magazine voor persoonlijkheid van het jaar, dankzij de talrijke stemmen via de sociale media en fans van popcultuur.', 'usage_comment' => '', 'glossary' => '', 'width' => 290, 'height' => 417, '_version_' => 1503616786285723651, 'nstext_full' => 'Dutch (NL)', 's_attr' => stdClass::__set_state(array( 'Term' => 'Miley Cyrus', 'Definition' => '(1992 - ) Destiny Hope Cyrus, best known as Miley Cyrus is an American actress and singer. She reached the fame through her role as Miley Stewart/Hannah Montana on the Disney Channel sitcom Hannah Montana. With the success of the Hannah Montana she became a teen idol, but in 2009 she decided to break with that childish image and became more sexualized in her album The Time of Our Lives (2009). Since that moment she has created controversy due to some of her activities. Some of her ex boyfriends are Nick Jonas, Justin Gaston or Liam Hemsworth among others. Miley Cyrus lead the TIME magazine\'s Person of the Year readers\' poll on December 1, 2013 due to popular votes by social media and pop culture enthusiasts.', 'Part of Speech' => 'proper noun', 'Usage Status' => 'New', 'Sample Image' => 'miley-cyrus-2.jpg;', 'Industry' => 'People', 'Product Category' => 'Singers', 'Creation User' => 'esb', 'Creation Date' => '2011/11/9', 'Source Lang' => '1180', )), 's_namespace_text' => 'EN', 's_namespace_text_full' => 'English (EN)', 's_title' => 'Miley_Cyrus', ))

stdClass::__set_state(array( 'id' => '7909293', 'url' => 'NL/geographic_segmentation', 'image' => '', 'title' => 'geografische segmentatie', 'tags' => array ( 0 => 'geografische segmentatie', 1 => 'Advertising', 2 => 'Marketing communications', 3 => 'Butterworth-Heinemann', 4 => '', ), 'term' => 'geografische segmentatie', 'source_id' => 514873, 'type' => 'term', 'namespace' => 1628, 'nstext' => 'NL', 'industry' => array ( 0 => 'Advertising', ), 'category' => array ( 0 => 'Marketing communications', ), 'company' => array ( 0 => 'Butterworth-Heinemann', ), 'lastedit' => '20140508082508', 'part_of_speech' => 'noun', 'creation_user' => 'AnneV', 'special_term' => '', 'definition' => 'De identificatie van markt- of publieksegmenten uitsluitend gebaseerd op geografische factoren.', 'usage_comment' => '', 'glossary' => '', 'width' => 0, 'height' => 0, '_version_' => 1503632814303608837, 'nstext_full' => 'Dutch (NL)', 's_attr' => stdClass::__set_state(array( 'Term' => 'geographic segmentation', 'Company' => 'Butterworth-Heinemann', 'Definition' => 'The identification of market or audience segments based solely on geographic factors.', 'Domain' => 'Marketing', 'Industry' => 'Advertising', 'Part of Speech' => 'noun', 'Product Category' => 'Marketing communications', 'Usage Status' => 'New', 'Creation User' => 'Macyen', 'Creation Date' => '2010/12/22', 'Source Lang' => '1180', )), 's_namespace_text' => 'EN', 's_namespace_text_full' => 'English (EN)', 's_title' => 'geographic_segmentation', ))

stdClass::__set_state(array( 'id' => '7909090', 'url' => 'NL/exposure_₁₂', 'image' => '', 'title' => 'blootstelling', 'tags' => array ( 0 => 'blootstelling', 1 => 'Advertising', 2 => 'Marketing communications', 3 => 'Butterworth-Heinemann', 4 => '', ), 'term' => 'blootstelling', 'source_id' => 514863, 'type' => 'term', 'namespace' => 1628, 'nstext' => 'NL', 'industry' => array ( 0 => 'Advertising', ), 'category' => array ( 0 => 'Marketing communications', ), 'company' => array ( 0 => 'Butterworth-Heinemann', ), 'lastedit' => '20140508073108', 'part_of_speech' => 'noun', 'creation_user' => 'AnneV', 'special_term' => '', 'definition' => 'Het gevolg wanneer een reclamecampagne aan een doelgroep wordt voorgeschoteld.', 'usage_comment' => '', 'glossary' => '', 'width' => 0, 'height' => 0, '_version_' => 1503632813616791556, 'nstext_full' => 'Dutch (NL)', 's_attr' => stdClass::__set_state(array( 'Term' => 'exposure', 'Company' => 'Butterworth-Heinemann', 'Definition' => 'The consequence of presenting an advertising campaign to target audiences.', 'Domain' => 'Marketing', 'Industry' => 'Advertising', 'Part of Speech' => 'noun', 'Product Category' => 'Marketing communications', 'Usage Status' => 'New', 'Creation User' => 'Macyen', 'Creation Date' => '2010/12/22', 'Source Lang' => '1180', )), 's_namespace_text' => 'EN', 's_namespace_text_full' => 'English (EN)', 's_title' => 'exposure_₁₂', ))

stdClass::__set_state(array( 'id' => '7909300', 'url' => 'NL/impulse_purchase', 'image' => '', 'title' => 'impulsieve aankoop', 'tags' => array ( 0 => 'impulsieve aankoop', 1 => 'Advertising', 2 => 'Marketing communications', 3 => 'Butterworth-Heinemann', 4 => '', ), 'term' => 'impulsieve aankoop', 'source_id' => 514879, 'type' => 'term', 'namespace' => 1628, 'nstext' => 'NL', 'industry' => array ( 0 => 'Advertising', ), 'category' => array ( 0 => 'Marketing communications', ), 'company' => array ( 0 => 'Butterworth-Heinemann', ), 'lastedit' => '20140508082524', 'part_of_speech' => 'noun', 'creation_user' => 'AnneV', 'special_term' => '', 'definition' => 'Producten of diensten die worden gekocht zonder vooraf na te denken, meestal als gevolg van een bepaalde stimulans tijdens de aankoop.', 'usage_comment' => '', 'glossary' => '', 'width' => 0, 'height' => 0, '_version_' => 1503632814522761216, 'nstext_full' => 'Dutch (NL)', 's_attr' => stdClass::__set_state(array( 'Term' => 'impulse purchase', 'Company' => 'Butterworth-Heinemann', 'Definition' => 'Products or services bought without prior consideration, usually in response to some stimulus at the point of purchase.', 'Domain' => 'Marketing', 'Industry' => 'Advertising', 'Part of Speech' => 'noun', 'Product Category' => 'Marketing communications', 'Usage Status' => 'New', 'Creation User' => 'Macyen', 'Creation Date' => '2010/12/22', 'Source Lang' => '1180', )), 's_namespace_text' => 'EN', 's_namespace_text_full' => 'English (EN)', 's_title' => 'impulse_purchase', ))

stdClass::__set_state(array( 'id' => '7909292', 'url' => 'NL/geodemographic_segmentation', 'image' => '', 'title' => 'geo-demografische segmentatie', 'tags' => array ( 0 => 'geo-demografische segmentatie', 1 => 'Advertising', 2 => 'Marketing communications', 3 => 'Butterworth-Heinemann', 4 => '', ), 'term' => 'geo-demografische segmentatie', 'source_id' => 514872, 'type' => 'term', 'namespace' => 1628, 'nstext' => 'NL', 'industry' => array ( 0 => 'Advertising', ), 'category' => array ( 0 => 'Marketing communications', ), 'company' => array ( 0 => 'Butterworth-Heinemann', ), 'lastedit' => '20140508082506', 'part_of_speech' => 'noun', 'creation_user' => 'AnneV', 'special_term' => '', 'definition' => 'Een methode voor het segmenteren van de markt met behulp van een combinatie van psychografische en geografische gegevens.', 'usage_comment' => '', 'glossary' => '', 'width' => 0, 'height' => 0, '_version_' => 1503632814303608836, 'nstext_full' => 'Dutch (NL)', 's_attr' => stdClass::__set_state(array( 'Term' => 'geodemographic segmentation', 'Company' => 'Butterworth-Heinemann', 'Definition' => 'A method of segmenting the market using a combination of psychographic and geographic data.', 'Domain' => 'Marketing', 'Industry' => 'Advertising', 'Part of Speech' => 'noun', 'Product Category' => 'Marketing communications', 'Usage Status' => 'New', 'Creation User' => 'Macyen', 'Creation Date' => '2010/12/22', 'Source Lang' => '1180', )), 's_namespace_text' => 'EN', 's_namespace_text_full' => 'English (EN)', 's_title' => 'geodemographic_segmentation', ))

stdClass::__set_state(array( 'id' => '7909089', 'url' => 'NL/every_day_low_prices_(EDLP)', 'image' => '', 'title' => 'elke dag lage prijzen (EDLP)', 'tags' => array ( 0 => 'elke dag lage prijzen (EDLP)', 1 => 'Advertising', 2 => 'Marketing communications', 3 => 'Butterworth-Heinemann', 4 => '', ), 'term' => 'elke dag lage prijzen (EDLP)', 'source_id' => 514862, 'type' => 'term', 'namespace' => 1628, 'nstext' => 'NL', 'industry' => array ( 0 => 'Advertising', ), 'category' => array ( 0 => 'Marketing communications', ), 'company' => array ( 0 => 'Butterworth-Heinemann', ), 'lastedit' => '20140508073105', 'part_of_speech' => 'noun', 'creation_user' => 'AnneV', 'special_term' => '', 'definition' => 'Een prijsstrategie van sommige bedrijven waarbij op korte termijn promotionele prijzen ofwel verminderd ofwel afgeschaft worden en vervangen door een consistent lager prijsniveau.', 'usage_comment' => '', 'glossary' => '', 'width' => 0, 'height' => 0, '_version_' => 1503632813616791555, 'nstext_full' => 'Dutch (NL)', 's_attr' => stdClass::__set_state(array( 'Term' => 'every day low prices (EDLP)', 'Company' => 'Butterworth-Heinemann', 'Definition' => 'A pricing policy adopted by some companies in which short-term promotional pricing is either reduced or eliminated and replaced by a consistent level of lower prices.', 'Domain' => 'Marketing', 'Industry' => 'Advertising', 'Part of Speech' => 'noun', 'Product Category' => 'Marketing communications', 'Usage Status' => 'New', 'Creation User' => 'Macyen', 'Creation Date' => '2010/12/22', 'Source Lang' => '1180', )), 's_namespace_text' => 'EN', 's_namespace_text_full' => 'English (EN)', 's_title' => 'every_day_low_prices_(EDLP)', ))

stdClass::__set_state(array( 'id' => '7909299', 'url' => 'NL/image_₁₀', 'image' => '', 'title' => 'imago', 'tags' => array ( 0 => 'imago', 1 => 'Advertising', 2 => 'Marketing communications', 3 => 'Butterworth-Heinemann', 4 => '', ), 'term' => 'imago', 'source_id' => 514878, 'type' => 'term', 'namespace' => 1628, 'nstext' => 'NL', 'industry' => array ( 0 => 'Advertising', ), 'category' => array ( 0 => 'Marketing communications', ), 'company' => array ( 0 => 'Butterworth-Heinemann', ), 'lastedit' => '20140508082521', 'part_of_speech' => 'noun', 'creation_user' => 'AnneV', 'special_term' => '', 'definition' => 'Het creëren van een identiteit voor een product of dienst door haar associatie met andere waarden.', 'usage_comment' => '', 'glossary' => '', 'width' => 0, 'height' => 0, '_version_' => 1503632814304657413, 'nstext_full' => 'Dutch (NL)', 's_attr' => stdClass::__set_state(array( 'Term' => 'image', 'Company' => 'Butterworth-Heinemann', 'Definition' => 'The creation of an identity for a product or service by its association with other values.', 'Domain' => 'Marketing', 'Industry' => 'Advertising', 'Part of Speech' => 'noun', 'Product Category' => 'Marketing communications', 'Usage Status' => 'New', 'Creation User' => 'Macyen', 'Creation Date' => '2010/12/22', 'Source Lang' => '1180', )), 's_namespace_text' => 'EN', 's_namespace_text_full' => 'English (EN)', 's_title' => 'image_₁₀', ))

stdClass::__set_state(array( 'id' => '7251762', 'url' => 'NL/RoboEarth', 'image' => '37ceb9a6-1390458705.jpg;', 'title' => 'RoboEarth', 'tags' => array ( 0 => 'RoboEarth', 1 => 'Robots', 2 => 'Emotional robots', 3 => '', ), 'term' => 'RoboEarth', 'source_id' => 7251421, 'type' => 'term', 'namespace' => 1628, 'nstext' => 'NL', 'industry' => array ( 0 => 'Robots', ), 'category' => array ( 0 => 'Emotional robots', ), 'lastedit' => '20140508070424', 'part_of_speech' => 'proper noun', 'creation_user' => 'AnneV', 'special_term' => '', 'definition' => 'RoboEarth is een World Wide Web voor robots: een gigantisch netwerk en een bewaarplaats voor gegevens waar robots informatie kunnen delen en van elkaar leren over hun gedrag en hun omgeving. Geeft een nieuwe betekenis aan de uitdrukking \'al doende leert men\'. Met RoboEarth kunnen robotsystemen voordeel halen uit de ervaringen van andere robots, waarmee ze snellere vooruitgang boeken bij het opdoen van kennis en gedrag bij machines. Het is uiteindelijk de bedoeling om een meer subtiele en elegante mens-machine interactie na te bootsen. Deze robots gebruiken RoboEarth als een kennisbank, communicatiemedium en rekenkracht om ingewikkelde berekeningen uit te voeren.', 'usage_comment' => '', 'glossary' => '', 'width' => 600, 'height' => 425, '_version_' => 1503629921448099842, 'nstext_full' => 'Dutch (NL)', 's_attr' => stdClass::__set_state(array( 'Special Term' => 'TIN', 'Term' => 'RoboEarth', 'Definition' => 'RoboEarth is a World Wide Web for robots: a giant network and database repository where robots can share information and learn from each other about their behavior and their environment. Bringing a new meaning to the phrase "experience is the best teacher", the goal of RoboEarth is to allow robotic systems to benefit from the experience of other robots, paving the way for rapid advances in machine cognition and behaviour, and ultimately, for more subtle and sophisticated human-machine interaction. These robots use RoboEarth as a knowledge base, communication medium, and computational resource to offload some of their heavy computation.', 'Part of Speech' => 'proper noun', 'Sample Image' => '37ceb9a6-1390458705.jpg;', 'Source Lang' => '1180', 'Industry' => 'Robots', 'Product Category' => 'Emotional robots', 'Usage Status' => 'New', 'Creation User' => 'tula.ndex', 'Creation Date' => '2014/1/23', )), 's_namespace_text' => 'EN', 's_namespace_text_full' => 'English (EN)', 's_title' => 'RoboEarth', ))

stdClass::__set_state(array( 'id' => '7909088', 'url' => 'NL/reach_₇', 'image' => '', 'title' => 'bereik', 'tags' => array ( 0 => 'bereik', 1 => 'Advertising', 2 => 'Marketing communications', 3 => 'Butterworth-Heinemann', 4 => '', ), 'term' => 'bereik', 'source_id' => 514861, 'type' => 'term', 'namespace' => 1628, 'nstext' => 'NL', 'industry' => array ( 0 => 'Advertising', ), 'category' => array ( 0 => 'Marketing communications', ), 'company' => array ( 0 => 'Butterworth-Heinemann', ), 'lastedit' => '20140508073102', 'part_of_speech' => 'noun', 'creation_user' => 'AnneV', 'special_term' => '', 'definition' => 'Het percentage mensen van een publiek dat wordt blootgesteld aan een bericht gedurende een specifieke tijd.', 'usage_comment' => '', 'glossary' => '', 'width' => 0, 'height' => 0, '_version_' => 1503632813616791554, 'nstext_full' => 'Dutch (NL)', 's_attr' => stdClass::__set_state(array( 'Term' => 'reach', 'Company' => 'Butterworth-Heinemann', 'Definition' => 'The percentage of a total audience which will be exposed to a message during a defined period of time.', 'Domain' => 'Marketing', 'Industry' => 'Advertising', 'Part of Speech' => 'noun', 'Product Category' => 'Marketing communications', 'Usage Status' => 'New', 'Creation User' => 'Macyen', 'Creation Date' => '2010/12/22', 'Source Lang' => '1180', )), 's_namespace_text' => 'EN', 's_namespace_text_full' => 'English (EN)', 's_title' => 'reach_₇', ))