(object) array( 'id' => '7251762', 'url' => 'NL/RoboEarth', 'image' => '37ceb9a6-1390458705.jpg;', 'title' => 'RoboEarth', 'tags' => array ( 0 => 'RoboEarth', 1 => 'Robots', 2 => 'Emotional robots', 3 => '', ), 'term' => 'RoboEarth', 'source_id' => 7251421, 'type' => 'term', 'namespace' => 1628, 'nstext' => 'NL', 'industry' => array ( 0 => 'Robots', ), 'category' => array ( 0 => 'Emotional robots', ), 'lastedit' => '20140508070424', 'part_of_speech' => 'proper noun', 'creation_user' => 'AnneV', 'special_term' => '', 'definition' => 'RoboEarth is een World Wide Web voor robots: een gigantisch netwerk en een bewaarplaats voor gegevens waar robots informatie kunnen delen en van elkaar leren over hun gedrag en hun omgeving. Geeft een nieuwe betekenis aan de uitdrukking \'al doende leert men\'. Met RoboEarth kunnen robotsystemen voordeel halen uit de ervaringen van andere robots, waarmee ze snellere vooruitgang boeken bij het opdoen van kennis en gedrag bij machines. Het is uiteindelijk de bedoeling om een meer subtiele en elegante mens-machine interactie na te bootsen. Deze robots gebruiken RoboEarth als een kennisbank, communicatiemedium en rekenkracht om ingewikkelde berekeningen uit te voeren.', 'usage_comment' => '', 'glossary' => '', 'width' => 600, 'height' => 425, '_version_' => 1503629921448099842, 'nstext_full' => 'Dutch (NL)', 's_attr' => (object) array( 'Special Term' => 'TIN', 'Term' => 'RoboEarth', 'Definition' => 'RoboEarth is a World Wide Web for robots: a giant network and database repository where robots can share information and learn from each other about their behavior and their environment. Bringing a new meaning to the phrase "experience is the best teacher", the goal of RoboEarth is to allow robotic systems to benefit from the experience of other robots, paving the way for rapid advances in machine cognition and behaviour, and ultimately, for more subtle and sophisticated human-machine interaction. These robots use RoboEarth as a knowledge base, communication medium, and computational resource to offload some of their heavy computation.', 'Part of Speech' => 'proper noun', 'Sample Image' => '37ceb9a6-1390458705.jpg;', 'Source Lang' => '1180', 'Industry' => 'Robots', 'Product Category' => 'Emotional robots', 'Usage Status' => 'New', 'Creation User' => 'tula.ndex', 'Creation Date' => '2014/1/23', ), 's_namespace_text' => 'EN', 's_namespace_text_full' => 'English (EN)', 's_title' => 'RoboEarth', )

(object) array( 'id' => '7909095', 'url' => 'NL/flighting', 'image' => '', 'title' => 'flighting', 'tags' => array ( 0 => 'flighting', 1 => 'Advertising', 2 => 'Marketing communications', 3 => 'Butterworth-Heinemann', 4 => '', ), 'term' => 'flighting', 'source_id' => 514867, 'type' => 'term', 'namespace' => 1628, 'nstext' => 'NL', 'industry' => array ( 0 => 'Advertising', ), 'category' => array ( 0 => 'Marketing communications', ), 'company' => array ( 0 => 'Butterworth-Heinemann', ), 'lastedit' => '20140508073119', 'part_of_speech' => 'noun', 'creation_user' => 'AnneV', 'special_term' => '', 'definition' => 'Een systeem voor mediaplanning waar een periode van reclame wordt afgewisseld met een periode van inactiviteit.', 'usage_comment' => '', 'glossary' => '', 'width' => 0, 'height' => 0, '_version_' => 1503632813617840131, 'nstext_full' => 'Dutch (NL)', 's_attr' => (object) array( 'Term' => 'flighting', 'Company' => 'Butterworth-Heinemann', 'Definition' => 'A pattern of media scheduling in which periods of advertising are alternated with periods of inactivity.', 'Domain' => 'Marketing', 'Industry' => 'Advertising', 'Part of Speech' => 'noun', 'Product Category' => 'Marketing communications', 'Usage Status' => 'New', 'Creation User' => 'Macyen', 'Creation Date' => '2010/12/22', 'Source Lang' => '1180', ), 's_namespace_text' => 'EN', 's_namespace_text_full' => 'English (EN)', 's_title' => 'flighting', )

(object) array( 'id' => '7909290', 'url' => 'NL/generic_branding', 'image' => '', 'title' => 'generieke branding', 'tags' => array ( 0 => 'generieke branding', 1 => 'Advertising', 2 => 'Marketing communications', 3 => 'Butterworth-Heinemann', 4 => '', ), 'term' => 'generieke branding', 'source_id' => 514871, 'type' => 'term', 'namespace' => 1628, 'nstext' => 'NL', 'industry' => array ( 0 => 'Advertising', ), 'category' => array ( 0 => 'Marketing communications', ), 'company' => array ( 0 => 'Butterworth-Heinemann', ), 'lastedit' => '20140508082503', 'part_of_speech' => 'noun', 'creation_user' => 'AnneV', 'special_term' => '', 'definition' => 'Een strategie waarmee producten of diensten worden verkocht met behulp van de naam van hun categorie.', 'usage_comment' => '', 'glossary' => '', 'width' => 0, 'height' => 0, '_version_' => 1503632814303608834, 'nstext_full' => 'Dutch (NL)', 's_attr' => (object) array( 'Term' => 'generic branding', 'Company' => 'Butterworth-Heinemann', 'Definition' => 'A policy by which products or services are sold using their category name.', 'Domain' => 'Marketing', 'Industry' => 'Advertising', 'Part of Speech' => 'noun', 'Product Category' => 'Marketing communications', 'Usage Status' => 'New', 'Creation User' => 'Macyen', 'Creation Date' => '2010/12/22', 'Source Lang' => '1180', ), 's_namespace_text' => 'EN', 's_namespace_text_full' => 'English (EN)', 's_title' => 'generic_branding', )

(object) array( 'id' => '7909090', 'url' => 'NL/exposure_₁₂', 'image' => '', 'title' => 'blootstelling', 'tags' => array ( 0 => 'blootstelling', 1 => 'Advertising', 2 => 'Marketing communications', 3 => 'Butterworth-Heinemann', 4 => '', ), 'term' => 'blootstelling', 'source_id' => 514863, 'type' => 'term', 'namespace' => 1628, 'nstext' => 'NL', 'industry' => array ( 0 => 'Advertising', ), 'category' => array ( 0 => 'Marketing communications', ), 'company' => array ( 0 => 'Butterworth-Heinemann', ), 'lastedit' => '20140508073108', 'part_of_speech' => 'noun', 'creation_user' => 'AnneV', 'special_term' => '', 'definition' => 'Het gevolg wanneer een reclamecampagne aan een doelgroep wordt voorgeschoteld.', 'usage_comment' => '', 'glossary' => '', 'width' => 0, 'height' => 0, '_version_' => 1503632813616791556, 'nstext_full' => 'Dutch (NL)', 's_attr' => (object) array( 'Term' => 'exposure', 'Company' => 'Butterworth-Heinemann', 'Definition' => 'The consequence of presenting an advertising campaign to target audiences.', 'Domain' => 'Marketing', 'Industry' => 'Advertising', 'Part of Speech' => 'noun', 'Product Category' => 'Marketing communications', 'Usage Status' => 'New', 'Creation User' => 'Macyen', 'Creation Date' => '2010/12/22', 'Source Lang' => '1180', ), 's_namespace_text' => 'EN', 's_namespace_text_full' => 'English (EN)', 's_title' => 'exposure_₁₂', )

(object) array( 'id' => '7909300', 'url' => 'NL/impulse_purchase', 'image' => '', 'title' => 'impulsieve aankoop', 'tags' => array ( 0 => 'impulsieve aankoop', 1 => 'Advertising', 2 => 'Marketing communications', 3 => 'Butterworth-Heinemann', 4 => '', ), 'term' => 'impulsieve aankoop', 'source_id' => 514879, 'type' => 'term', 'namespace' => 1628, 'nstext' => 'NL', 'industry' => array ( 0 => 'Advertising', ), 'category' => array ( 0 => 'Marketing communications', ), 'company' => array ( 0 => 'Butterworth-Heinemann', ), 'lastedit' => '20140508082524', 'part_of_speech' => 'noun', 'creation_user' => 'AnneV', 'special_term' => '', 'definition' => 'Producten of diensten die worden gekocht zonder vooraf na te denken, meestal als gevolg van een bepaalde stimulans tijdens de aankoop.', 'usage_comment' => '', 'glossary' => '', 'width' => 0, 'height' => 0, '_version_' => 1503632814522761216, 'nstext_full' => 'Dutch (NL)', 's_attr' => (object) array( 'Term' => 'impulse purchase', 'Company' => 'Butterworth-Heinemann', 'Definition' => 'Products or services bought without prior consideration, usually in response to some stimulus at the point of purchase.', 'Domain' => 'Marketing', 'Industry' => 'Advertising', 'Part of Speech' => 'noun', 'Product Category' => 'Marketing communications', 'Usage Status' => 'New', 'Creation User' => 'Macyen', 'Creation Date' => '2010/12/22', 'Source Lang' => '1180', ), 's_namespace_text' => 'EN', 's_namespace_text_full' => 'English (EN)', 's_title' => 'impulse_purchase', )

(object) array( 'id' => '7909089', 'url' => 'NL/every_day_low_prices_(EDLP)', 'image' => '', 'title' => 'elke dag lage prijzen (EDLP)', 'tags' => array ( 0 => 'elke dag lage prijzen (EDLP)', 1 => 'Advertising', 2 => 'Marketing communications', 3 => 'Butterworth-Heinemann', 4 => '', ), 'term' => 'elke dag lage prijzen (EDLP)', 'source_id' => 514862, 'type' => 'term', 'namespace' => 1628, 'nstext' => 'NL', 'industry' => array ( 0 => 'Advertising', ), 'category' => array ( 0 => 'Marketing communications', ), 'company' => array ( 0 => 'Butterworth-Heinemann', ), 'lastedit' => '20140508073105', 'part_of_speech' => 'noun', 'creation_user' => 'AnneV', 'special_term' => '', 'definition' => 'Een prijsstrategie van sommige bedrijven waarbij op korte termijn promotionele prijzen ofwel verminderd ofwel afgeschaft worden en vervangen door een consistent lager prijsniveau.', 'usage_comment' => '', 'glossary' => '', 'width' => 0, 'height' => 0, '_version_' => 1503632813616791555, 'nstext_full' => 'Dutch (NL)', 's_attr' => (object) array( 'Term' => 'every day low prices (EDLP)', 'Company' => 'Butterworth-Heinemann', 'Definition' => 'A pricing policy adopted by some companies in which short-term promotional pricing is either reduced or eliminated and replaced by a consistent level of lower prices.', 'Domain' => 'Marketing', 'Industry' => 'Advertising', 'Part of Speech' => 'noun', 'Product Category' => 'Marketing communications', 'Usage Status' => 'New', 'Creation User' => 'Macyen', 'Creation Date' => '2010/12/22', 'Source Lang' => '1180', ), 's_namespace_text' => 'EN', 's_namespace_text_full' => 'English (EN)', 's_title' => 'every_day_low_prices_(EDLP)', )

(object) array( 'id' => '7909302', 'url' => 'NL/in-pack_premiums', 'image' => '', 'title' => 'premies in verpakking', 'tags' => array ( 0 => 'premies in verpakking', 1 => 'Advertising', 2 => 'Marketing communications', 3 => 'Butterworth-Heinemann', 4 => '', ), 'term' => 'premies in verpakking', 'source_id' => 514880, 'type' => 'term', 'namespace' => 1628, 'nstext' => 'NL', 'industry' => array ( 0 => 'Advertising', ), 'category' => array ( 0 => 'Marketing communications', ), 'company' => array ( 0 => 'Butterworth-Heinemann', ), 'lastedit' => '20140508082526', 'part_of_speech' => 'noun', 'creation_user' => 'AnneV', 'special_term' => '', 'definition' => 'Gratis geschenk dat aan de consument wordt aangeboden en dat in de verpakking van het merk zit.', 'usage_comment' => '', 'glossary' => '', 'width' => 0, 'height' => 0, '_version_' => 1503632814524858368, 'nstext_full' => 'Dutch (NL)', 's_attr' => (object) array( 'Term' => 'in-pack premiums', 'Company' => 'Butterworth-Heinemann', 'Definition' => 'Free gifts offered to the consumer which are contained within the brand’s packaging.', 'Domain' => 'Marketing', 'Industry' => 'Advertising', 'Part of Speech' => 'noun', 'Product Category' => 'Marketing communications', 'Usage Status' => 'New', 'Creation User' => 'Macyen', 'Creation Date' => '2010/12/22', 'Source Lang' => '1180', ), 's_namespace_text' => 'EN', 's_namespace_text_full' => 'English (EN)', 's_title' => 'in-pack_premiums', )

(object) array( 'id' => '7909088', 'url' => 'NL/reach_₇', 'image' => '', 'title' => 'bereik', 'tags' => array ( 0 => 'bereik', 1 => 'Advertising', 2 => 'Marketing communications', 3 => 'Butterworth-Heinemann', 4 => '', ), 'term' => 'bereik', 'source_id' => 514861, 'type' => 'term', 'namespace' => 1628, 'nstext' => 'NL', 'industry' => array ( 0 => 'Advertising', ), 'category' => array ( 0 => 'Marketing communications', ), 'company' => array ( 0 => 'Butterworth-Heinemann', ), 'lastedit' => '20140508073102', 'part_of_speech' => 'noun', 'creation_user' => 'AnneV', 'special_term' => '', 'definition' => 'Het percentage mensen van een publiek dat wordt blootgesteld aan een bericht gedurende een specifieke tijd.', 'usage_comment' => '', 'glossary' => '', 'width' => 0, 'height' => 0, '_version_' => 1503632813616791554, 'nstext_full' => 'Dutch (NL)', 's_attr' => (object) array( 'Term' => 'reach', 'Company' => 'Butterworth-Heinemann', 'Definition' => 'The percentage of a total audience which will be exposed to a message during a defined period of time.', 'Domain' => 'Marketing', 'Industry' => 'Advertising', 'Part of Speech' => 'noun', 'Product Category' => 'Marketing communications', 'Usage Status' => 'New', 'Creation User' => 'Macyen', 'Creation Date' => '2010/12/22', 'Source Lang' => '1180', ), 's_namespace_text' => 'EN', 's_namespace_text_full' => 'English (EN)', 's_title' => 'reach_₇', )

(object) array( 'id' => '7909293', 'url' => 'NL/geographic_segmentation', 'image' => '', 'title' => 'geografische segmentatie', 'tags' => array ( 0 => 'geografische segmentatie', 1 => 'Advertising', 2 => 'Marketing communications', 3 => 'Butterworth-Heinemann', 4 => '', ), 'term' => 'geografische segmentatie', 'source_id' => 514873, 'type' => 'term', 'namespace' => 1628, 'nstext' => 'NL', 'industry' => array ( 0 => 'Advertising', ), 'category' => array ( 0 => 'Marketing communications', ), 'company' => array ( 0 => 'Butterworth-Heinemann', ), 'lastedit' => '20140508082508', 'part_of_speech' => 'noun', 'creation_user' => 'AnneV', 'special_term' => '', 'definition' => 'De identificatie van markt- of publieksegmenten uitsluitend gebaseerd op geografische factoren.', 'usage_comment' => '', 'glossary' => '', 'width' => 0, 'height' => 0, '_version_' => 1503632814303608837, 'nstext_full' => 'Dutch (NL)', 's_attr' => (object) array( 'Term' => 'geographic segmentation', 'Company' => 'Butterworth-Heinemann', 'Definition' => 'The identification of market or audience segments based solely on geographic factors.', 'Domain' => 'Marketing', 'Industry' => 'Advertising', 'Part of Speech' => 'noun', 'Product Category' => 'Marketing communications', 'Usage Status' => 'New', 'Creation User' => 'Macyen', 'Creation Date' => '2010/12/22', 'Source Lang' => '1180', ), 's_namespace_text' => 'EN', 's_namespace_text_full' => 'English (EN)', 's_title' => 'geographic_segmentation', )

(object) array( 'id' => '7909091', 'url' => 'NL/external_databases', 'image' => '', 'title' => 'externe databases', 'tags' => array ( 0 => 'externe databases', 1 => 'Advertising', 2 => 'Marketing communications', 3 => 'Butterworth-Heinemann', 4 => '', ), 'term' => 'externe databases', 'source_id' => 514864, 'type' => 'term', 'namespace' => 1628, 'nstext' => 'NL', 'industry' => array ( 0 => 'Advertising', ), 'category' => array ( 0 => 'Marketing communications', ), 'company' => array ( 0 => 'Butterworth-Heinemann', ), 'lastedit' => '20140508073111', 'part_of_speech' => 'noun', 'creation_user' => 'AnneV', 'special_term' => '', 'definition' => 'Gegevens van externe bronnen samengesteld met de computer die kunnen worden gebruikt voor directe marketing.', 'usage_comment' => '', 'glossary' => '', 'width' => 0, 'height' => 0, '_version_' => 1503632813616791557, 'nstext_full' => 'Dutch (NL)', 's_attr' => (object) array( 'Term' => 'external databases', 'Company' => 'Butterworth-Heinemann', 'Definition' => 'Computer-based records compiled from external sources which can be used for the purposes of direct marketing.', 'Domain' => 'Marketing', 'Industry' => 'Advertising', 'Part of Speech' => 'noun', 'Product Category' => 'Marketing communications', 'Usage Status' => 'New', 'Creation User' => 'Macyen', 'Creation Date' => '2010/12/22', 'Source Lang' => '1180', ), 's_namespace_text' => 'EN', 's_namespace_text_full' => 'English (EN)', 's_title' => 'external_databases', )