(object) array( 'id' => '7909090', 'url' => 'NL/exposure_₁₂', 'image' => '', 'title' => 'blootstelling', 'tags' => array ( 0 => 'blootstelling', 1 => 'Advertising', 2 => 'Marketing communications', 3 => 'Butterworth-Heinemann', 4 => '', ), 'term' => 'blootstelling', 'source_id' => 514863, 'type' => 'term', 'namespace' => 1628, 'nstext' => 'NL', 'industry' => array ( 0 => 'Advertising', ), 'category' => array ( 0 => 'Marketing communications', ), 'company' => array ( 0 => 'Butterworth-Heinemann', ), 'lastedit' => '20140508073108', 'part_of_speech' => 'noun', 'creation_user' => 'AnneV', 'special_term' => '', 'definition' => 'Het gevolg wanneer een reclamecampagne aan een doelgroep wordt voorgeschoteld.', 'usage_comment' => '', 'glossary' => '', 'width' => 0, 'height' => 0, '_version_' => 1503632813616791556, 'nstext_full' => 'Dutch (NL)', 's_attr' => (object) array( 'Term' => 'exposure', 'Company' => 'Butterworth-Heinemann', 'Definition' => 'The consequence of presenting an advertising campaign to target audiences.', 'Domain' => 'Marketing', 'Industry' => 'Advertising', 'Part of Speech' => 'noun', 'Product Category' => 'Marketing communications', 'Usage Status' => 'New', 'Creation User' => 'Macyen', 'Creation Date' => '2010/12/22', 'Source Lang' => '1180', ), 's_namespace_text' => 'EN', 's_namespace_text_full' => 'English (EN)', 's_title' => 'exposure_₁₂', )

(object) array( 'id' => '4291571', 'url' => 'NL/Miley_Cyrus', 'image' => 'miley-cyrus-2.jpg;', 'title' => 'Miley Cyrus', 'tags' => array ( 0 => 'Miley Cyrus', 1 => 'People', 2 => 'Singers', 3 => '', ), 'term' => 'Miley Cyrus', 'source_id' => 1778986, 'type' => 'term', 'namespace' => 1628, 'nstext' => 'NL', 'industry' => array ( 0 => 'People', ), 'category' => array ( 0 => 'Singers', ), 'lastedit' => '20140602205721', 'part_of_speech' => 'proper noun', 'creation_user' => 'AnneV', 'special_term' => '', 'definition' => '(1992-) Destiny Hope Cyrus beter bekend als Miley Cyrus is een Amerikaanse actrice en zangeres. Ze werd beroemd door haar rol als Miley Stewart/Hannah Montana in de Disney Channel-serie Hannah Montana. Met het succes van Hannah Montana werd ze een tieneridool, maar in 2009 nam ze het besluit om te breken met haar kinderlijke imago en profileerde ze zich veel seksueler in haar album The Time of Our Lives (2009). Vanaf dat moment werd ze veel controverseler door haar bezigheden. Haar ex-vriendjes zijn onder andere Nick Jonas, Justin Gaston en Liam Hemsworth. Op 1 december 2013 stond Miley Cyrus boven aan de lijst van TIME magazine voor persoonlijkheid van het jaar, dankzij de talrijke stemmen via de sociale media en fans van popcultuur.', 'usage_comment' => '', 'glossary' => '', 'width' => 290, 'height' => 417, '_version_' => 1503616786285723651, 'nstext_full' => 'Dutch (NL)', 's_attr' => (object) array( 'Term' => 'Miley Cyrus', 'Definition' => '(1992 - ) Destiny Hope Cyrus, best known as Miley Cyrus is an American actress and singer. She reached the fame through her role as Miley Stewart/Hannah Montana on the Disney Channel sitcom Hannah Montana. With the success of the Hannah Montana she became a teen idol, but in 2009 she decided to break with that childish image and became more sexualized in her album The Time of Our Lives (2009). Since that moment she has created controversy due to some of her activities. Some of her ex boyfriends are Nick Jonas, Justin Gaston or Liam Hemsworth among others. Miley Cyrus lead the TIME magazine\'s Person of the Year readers\' poll on December 1, 2013 due to popular votes by social media and pop culture enthusiasts.', 'Part of Speech' => 'proper noun', 'Usage Status' => 'New', 'Sample Image' => 'miley-cyrus-2.jpg;', 'Industry' => 'People', 'Product Category' => 'Singers', 'Creation User' => 'esb', 'Creation Date' => '2011/11/9', 'Source Lang' => '1180', ), 's_namespace_text' => 'EN', 's_namespace_text_full' => 'English (EN)', 's_title' => 'Miley_Cyrus', )

(object) array( 'id' => '7909093', 'url' => 'NL/family_life_cycle', 'image' => '', 'title' => 'levenscyclus van een familie', 'tags' => array ( 0 => 'levenscyclus van een familie', 1 => 'Advertising', 2 => 'Marketing communications', 3 => 'Butterworth-Heinemann', 4 => '', ), 'term' => 'levenscyclus van een familie', 'source_id' => 514865, 'type' => 'term', 'namespace' => 1628, 'nstext' => 'NL', 'industry' => array ( 0 => 'Advertising', ), 'category' => array ( 0 => 'Marketing communications', ), 'company' => array ( 0 => 'Butterworth-Heinemann', ), 'lastedit' => '20140508073113', 'part_of_speech' => 'noun', 'creation_user' => 'AnneV', 'special_term' => '', 'definition' => 'Opeenvolgende stadia die een individu doorloopt tijdens z\'n leven.', 'usage_comment' => '', 'glossary' => '', 'width' => 0, 'height' => 0, '_version_' => 1503632813617840129, 'nstext_full' => 'Dutch (NL)', 's_attr' => (object) array( 'Term' => 'family life cycle', 'Company' => 'Butterworth-Heinemann', 'Definition' => 'A sequence of stages through which the individual passes over time.', 'Domain' => 'Marketing', 'Industry' => 'Advertising', 'Part of Speech' => 'noun', 'Product Category' => 'Marketing communications', 'Usage Status' => 'New', 'Creation User' => 'Macyen', 'Creation Date' => '2010/12/22', 'Source Lang' => '1180', ), 's_namespace_text' => 'EN', 's_namespace_text_full' => 'English (EN)', 's_title' => 'family_life_cycle', )

(object) array( 'id' => '7909290', 'url' => 'NL/generic_branding', 'image' => '', 'title' => 'generieke branding', 'tags' => array ( 0 => 'generieke branding', 1 => 'Advertising', 2 => 'Marketing communications', 3 => 'Butterworth-Heinemann', 4 => '', ), 'term' => 'generieke branding', 'source_id' => 514871, 'type' => 'term', 'namespace' => 1628, 'nstext' => 'NL', 'industry' => array ( 0 => 'Advertising', ), 'category' => array ( 0 => 'Marketing communications', ), 'company' => array ( 0 => 'Butterworth-Heinemann', ), 'lastedit' => '20140508082503', 'part_of_speech' => 'noun', 'creation_user' => 'AnneV', 'special_term' => '', 'definition' => 'Een strategie waarmee producten of diensten worden verkocht met behulp van de naam van hun categorie.', 'usage_comment' => '', 'glossary' => '', 'width' => 0, 'height' => 0, '_version_' => 1503632814303608834, 'nstext_full' => 'Dutch (NL)', 's_attr' => (object) array( 'Term' => 'generic branding', 'Company' => 'Butterworth-Heinemann', 'Definition' => 'A policy by which products or services are sold using their category name.', 'Domain' => 'Marketing', 'Industry' => 'Advertising', 'Part of Speech' => 'noun', 'Product Category' => 'Marketing communications', 'Usage Status' => 'New', 'Creation User' => 'Macyen', 'Creation Date' => '2010/12/22', 'Source Lang' => '1180', ), 's_namespace_text' => 'EN', 's_namespace_text_full' => 'English (EN)', 's_title' => 'generic_branding', )

(object) array( 'id' => '7909089', 'url' => 'NL/every_day_low_prices_(EDLP)', 'image' => '', 'title' => 'elke dag lage prijzen (EDLP)', 'tags' => array ( 0 => 'elke dag lage prijzen (EDLP)', 1 => 'Advertising', 2 => 'Marketing communications', 3 => 'Butterworth-Heinemann', 4 => '', ), 'term' => 'elke dag lage prijzen (EDLP)', 'source_id' => 514862, 'type' => 'term', 'namespace' => 1628, 'nstext' => 'NL', 'industry' => array ( 0 => 'Advertising', ), 'category' => array ( 0 => 'Marketing communications', ), 'company' => array ( 0 => 'Butterworth-Heinemann', ), 'lastedit' => '20140508073105', 'part_of_speech' => 'noun', 'creation_user' => 'AnneV', 'special_term' => '', 'definition' => 'Een prijsstrategie van sommige bedrijven waarbij op korte termijn promotionele prijzen ofwel verminderd ofwel afgeschaft worden en vervangen door een consistent lager prijsniveau.', 'usage_comment' => '', 'glossary' => '', 'width' => 0, 'height' => 0, '_version_' => 1503632813616791555, 'nstext_full' => 'Dutch (NL)', 's_attr' => (object) array( 'Term' => 'every day low prices (EDLP)', 'Company' => 'Butterworth-Heinemann', 'Definition' => 'A pricing policy adopted by some companies in which short-term promotional pricing is either reduced or eliminated and replaced by a consistent level of lower prices.', 'Domain' => 'Marketing', 'Industry' => 'Advertising', 'Part of Speech' => 'noun', 'Product Category' => 'Marketing communications', 'Usage Status' => 'New', 'Creation User' => 'Macyen', 'Creation Date' => '2010/12/22', 'Source Lang' => '1180', ), 's_namespace_text' => 'EN', 's_namespace_text_full' => 'English (EN)', 's_title' => 'every_day_low_prices_(EDLP)', )

(object) array( 'id' => '7909099', 'url' => 'NL/full_service_agencies', 'image' => '', 'title' => 'full-service agentschappen', 'tags' => array ( 0 => 'full-service agentschappen', 1 => 'Advertising', 2 => 'Marketing communications', 3 => 'Butterworth-Heinemann', 4 => '', ), 'term' => 'full-service agentschappen', 'source_id' => 514870, 'type' => 'term', 'namespace' => 1628, 'nstext' => 'NL', 'industry' => array ( 0 => 'Advertising', ), 'category' => array ( 0 => 'Marketing communications', ), 'company' => array ( 0 => 'Butterworth-Heinemann', ), 'lastedit' => '20140508073125', 'part_of_speech' => 'noun', 'creation_user' => 'AnneV', 'special_term' => '', 'definition' => 'Deze agentschappen bieden een uitgebreide creativiteit, beheren accounts en plannen mediadiensten voor hun klanten.', 'usage_comment' => '', 'glossary' => '', 'width' => 0, 'height' => 0, '_version_' => 1503632813618888705, 'nstext_full' => 'Dutch (NL)', 's_attr' => (object) array( 'Term' => 'full service agencies', 'Company' => 'Butterworth-Heinemann', 'Definition' => 'Those agencies which offer a comprehensive creative, account handling, planning and media service to their clients.', 'Domain' => 'Marketing', 'Industry' => 'Advertising', 'Part of Speech' => 'noun', 'Product Category' => 'Marketing communications', 'Usage Status' => 'New', 'Creation User' => 'Macyen', 'Creation Date' => '2010/12/22', 'Source Lang' => '1180', ), 's_namespace_text' => 'EN', 's_namespace_text_full' => 'English (EN)', 's_title' => 'full_service_agencies', )

(object) array( 'id' => '7909096', 'url' => 'NL/free_mail-ins', 'image' => '', 'title' => 'gratis mail-ins', 'tags' => array ( 0 => 'gratis mail-ins', 1 => 'Advertising', 2 => 'Marketing communications', 3 => 'Butterworth-Heinemann', 4 => '', ), 'term' => 'gratis mail-ins', 'source_id' => 514868, 'type' => 'term', 'namespace' => 1628, 'nstext' => 'NL', 'industry' => array ( 0 => 'Advertising', ), 'category' => array ( 0 => 'Marketing communications', ), 'company' => array ( 0 => 'Butterworth-Heinemann', ), 'lastedit' => '20140508073121', 'part_of_speech' => 'noun', 'creation_user' => 'AnneV', 'special_term' => '', 'definition' => 'Stimulans aangeboden aan de koper van een product waarbij de koper de aankoopbewijzen naar een bedrijf zendt in ruil voor een gratis geschenk.', 'usage_comment' => '', 'glossary' => '', 'width' => 0, 'height' => 0, '_version_' => 1503632813617840132, 'nstext_full' => 'Dutch (NL)', 's_attr' => (object) array( 'Term' => 'free mail-ins', 'Company' => 'Butterworth-Heinemann', 'Definition' => 'Incentives offered to the purchaser of a product in which the purchaser sends proofs of purchase to a handling house in exchange for a free gift.', 'Domain' => 'Marketing', 'Industry' => 'Advertising', 'Part of Speech' => 'noun', 'Product Category' => 'Marketing communications', 'Usage Status' => 'New', 'Creation User' => 'Macyen', 'Creation Date' => '2010/12/22', 'Source Lang' => '1180', ), 's_namespace_text' => 'EN', 's_namespace_text_full' => 'English (EN)', 's_title' => 'free_mail-ins', )

(object) array( 'id' => '7909088', 'url' => 'NL/reach_₇', 'image' => '', 'title' => 'bereik', 'tags' => array ( 0 => 'bereik', 1 => 'Advertising', 2 => 'Marketing communications', 3 => 'Butterworth-Heinemann', 4 => '', ), 'term' => 'bereik', 'source_id' => 514861, 'type' => 'term', 'namespace' => 1628, 'nstext' => 'NL', 'industry' => array ( 0 => 'Advertising', ), 'category' => array ( 0 => 'Marketing communications', ), 'company' => array ( 0 => 'Butterworth-Heinemann', ), 'lastedit' => '20140508073102', 'part_of_speech' => 'noun', 'creation_user' => 'AnneV', 'special_term' => '', 'definition' => 'Het percentage mensen van een publiek dat wordt blootgesteld aan een bericht gedurende een specifieke tijd.', 'usage_comment' => '', 'glossary' => '', 'width' => 0, 'height' => 0, '_version_' => 1503632813616791554, 'nstext_full' => 'Dutch (NL)', 's_attr' => (object) array( 'Term' => 'reach', 'Company' => 'Butterworth-Heinemann', 'Definition' => 'The percentage of a total audience which will be exposed to a message during a defined period of time.', 'Domain' => 'Marketing', 'Industry' => 'Advertising', 'Part of Speech' => 'noun', 'Product Category' => 'Marketing communications', 'Usage Status' => 'New', 'Creation User' => 'Macyen', 'Creation Date' => '2010/12/22', 'Source Lang' => '1180', ), 's_namespace_text' => 'EN', 's_namespace_text_full' => 'English (EN)', 's_title' => 'reach_₇', )

(object) array( 'id' => '7909294', 'url' => 'NL/global_marketing_₁', 'image' => '', 'title' => 'globale marketing', 'tags' => array ( 0 => 'globale marketing', 1 => 'Advertising', 2 => 'Marketing communications', 3 => 'Butterworth-Heinemann', 4 => '', ), 'term' => 'globale marketing', 'source_id' => 514874, 'type' => 'term', 'namespace' => 1628, 'nstext' => 'NL', 'industry' => array ( 0 => 'Advertising', ), 'category' => array ( 0 => 'Marketing communications', ), 'company' => array ( 0 => 'Butterworth-Heinemann', ), 'lastedit' => '20140508082511', 'part_of_speech' => 'noun', 'creation_user' => 'AnneV', 'special_term' => '', 'definition' => 'Het aannemen van een gemeenschappelijke marketingstrategie en -implementatie voor alle landen waar een fabrikant zijn goederen promoot.', 'usage_comment' => '', 'glossary' => '', 'width' => 0, 'height' => 0, '_version_' => 1503632814304657408, 'nstext_full' => 'Dutch (NL)', 's_attr' => (object) array( 'Term' => 'global marketing', 'Company' => 'Butterworth-Heinemann', 'Definition' => 'The adoption of a common marketing strategy and implementation plan for all countries in which a manufacturer markets his goods.', 'Domain' => 'Marketing', 'Industry' => 'Advertising', 'Part of Speech' => 'noun', 'Product Category' => 'Marketing communications', 'Usage Status' => 'New', 'Creation User' => 'Macyen', 'Creation Date' => '2010/12/22', 'Source Lang' => '1180', ), 's_namespace_text' => 'EN', 's_namespace_text_full' => 'English (EN)', 's_title' => 'global_marketing_₁', )

(object) array( 'id' => '7909295', 'url' => 'NL/gross_margin_₃', 'image' => '', 'title' => 'bruto marge', 'tags' => array ( 0 => 'bruto marge', 1 => 'Advertising', 2 => 'Marketing communications', 3 => 'Butterworth-Heinemann', 4 => '', ), 'term' => 'bruto marge', 'source_id' => 514875, 'type' => 'term', 'namespace' => 1628, 'nstext' => 'NL', 'industry' => array ( 0 => 'Advertising', ), 'category' => array ( 0 => 'Marketing communications', ), 'company' => array ( 0 => 'Butterworth-Heinemann', ), 'lastedit' => '20140508082514', 'part_of_speech' => 'noun', 'creation_user' => 'AnneV', 'special_term' => '', 'definition' => 'De berekening van de netto verkoopwaarde min de kosten van goederen gedurende een bepaalde periode.', 'usage_comment' => '', 'glossary' => '', 'width' => 0, 'height' => 0, '_version_' => 1503632814304657409, 'nstext_full' => 'Dutch (NL)', 's_attr' => (object) array( 'Term' => 'gross margin', 'Company' => 'Butterworth-Heinemann', 'Definition' => 'The calculation of net sales value minus the cost of goods over a defined period.', 'Domain' => 'Marketing', 'Industry' => 'Advertising', 'Part of Speech' => 'noun', 'Product Category' => 'Marketing communications', 'Usage Status' => 'New', 'Creation User' => 'Macyen', 'Creation Date' => '2010/12/22', 'Source Lang' => '1180', ), 's_namespace_text' => 'EN', 's_namespace_text_full' => 'English (EN)', 's_title' => 'gross_margin_₃', )