stdClass::__set_state(array( 'id' => '7909290', 'url' => 'NL/generic_branding', 'image' => '', 'title' => 'generieke branding', 'tags' => array ( 0 => 'generieke branding', 1 => 'Advertising', 2 => 'Marketing communications', 3 => 'Butterworth-Heinemann', 4 => '', ), 'term' => 'generieke branding', 'source_id' => 514871, 'type' => 'term', 'namespace' => 1628, 'nstext' => 'NL', 'industry' => array ( 0 => 'Advertising', ), 'category' => array ( 0 => 'Marketing communications', ), 'company' => array ( 0 => 'Butterworth-Heinemann', ), 'lastedit' => '20140508082503', 'part_of_speech' => 'noun', 'creation_user' => 'AnneV', 'special_term' => '', 'definition' => 'Een strategie waarmee producten of diensten worden verkocht met behulp van de naam van hun categorie.', 'usage_comment' => '', 'glossary' => '', 'width' => 0, 'height' => 0, '_version_' => 1503632814303608834, 'nstext_full' => 'Dutch (NL)', 's_attr' => stdClass::__set_state(array( 'Term' => 'generic branding', 'Company' => 'Butterworth-Heinemann', 'Definition' => 'A policy by which products or services are sold using their category name.', 'Domain' => 'Marketing', 'Industry' => 'Advertising', 'Part of Speech' => 'noun', 'Product Category' => 'Marketing communications', 'Usage Status' => 'New', 'Creation User' => 'Macyen', 'Creation Date' => '2010/12/22', 'Source Lang' => '1180', )), 's_namespace_text' => 'EN', 's_namespace_text_full' => 'English (EN)', 's_title' => 'generic_branding', ))

stdClass::__set_state(array( 'id' => '7909088', 'url' => 'NL/reach_₇', 'image' => '', 'title' => 'bereik', 'tags' => array ( 0 => 'bereik', 1 => 'Advertising', 2 => 'Marketing communications', 3 => 'Butterworth-Heinemann', 4 => '', ), 'term' => 'bereik', 'source_id' => 514861, 'type' => 'term', 'namespace' => 1628, 'nstext' => 'NL', 'industry' => array ( 0 => 'Advertising', ), 'category' => array ( 0 => 'Marketing communications', ), 'company' => array ( 0 => 'Butterworth-Heinemann', ), 'lastedit' => '20140508073102', 'part_of_speech' => 'noun', 'creation_user' => 'AnneV', 'special_term' => '', 'definition' => 'Het percentage mensen van een publiek dat wordt blootgesteld aan een bericht gedurende een specifieke tijd.', 'usage_comment' => '', 'glossary' => '', 'width' => 0, 'height' => 0, '_version_' => 1503632813616791554, 'nstext_full' => 'Dutch (NL)', 's_attr' => stdClass::__set_state(array( 'Term' => 'reach', 'Company' => 'Butterworth-Heinemann', 'Definition' => 'The percentage of a total audience which will be exposed to a message during a defined period of time.', 'Domain' => 'Marketing', 'Industry' => 'Advertising', 'Part of Speech' => 'noun', 'Product Category' => 'Marketing communications', 'Usage Status' => 'New', 'Creation User' => 'Macyen', 'Creation Date' => '2010/12/22', 'Source Lang' => '1180', )), 's_namespace_text' => 'EN', 's_namespace_text_full' => 'English (EN)', 's_title' => 'reach_₇', ))

stdClass::__set_state(array( 'id' => '7909093', 'url' => 'NL/family_life_cycle', 'image' => '', 'title' => 'levenscyclus van een familie', 'tags' => array ( 0 => 'levenscyclus van een familie', 1 => 'Advertising', 2 => 'Marketing communications', 3 => 'Butterworth-Heinemann', 4 => '', ), 'term' => 'levenscyclus van een familie', 'source_id' => 514865, 'type' => 'term', 'namespace' => 1628, 'nstext' => 'NL', 'industry' => array ( 0 => 'Advertising', ), 'category' => array ( 0 => 'Marketing communications', ), 'company' => array ( 0 => 'Butterworth-Heinemann', ), 'lastedit' => '20140508073113', 'part_of_speech' => 'noun', 'creation_user' => 'AnneV', 'special_term' => '', 'definition' => 'Opeenvolgende stadia die een individu doorloopt tijdens z\'n leven.', 'usage_comment' => '', 'glossary' => '', 'width' => 0, 'height' => 0, '_version_' => 1503632813617840129, 'nstext_full' => 'Dutch (NL)', 's_attr' => stdClass::__set_state(array( 'Term' => 'family life cycle', 'Company' => 'Butterworth-Heinemann', 'Definition' => 'A sequence of stages through which the individual passes over time.', 'Domain' => 'Marketing', 'Industry' => 'Advertising', 'Part of Speech' => 'noun', 'Product Category' => 'Marketing communications', 'Usage Status' => 'New', 'Creation User' => 'Macyen', 'Creation Date' => '2010/12/22', 'Source Lang' => '1180', )), 's_namespace_text' => 'EN', 's_namespace_text_full' => 'English (EN)', 's_title' => 'family_life_cycle', ))

stdClass::__set_state(array( 'id' => '7909297', 'url' => 'NL/halo_effect', 'image' => '', 'title' => 'Halo-effect', 'tags' => array ( 0 => 'Halo-effect', 1 => 'Advertising', 2 => 'Marketing communications', 3 => 'Butterworth-Heinemann', 4 => '', ), 'term' => 'Halo-effect', 'source_id' => 514876, 'type' => 'term', 'namespace' => 1628, 'nstext' => 'NL', 'industry' => array ( 0 => 'Advertising', ), 'category' => array ( 0 => 'Marketing communications', ), 'company' => array ( 0 => 'Butterworth-Heinemann', ), 'lastedit' => '20140508082516', 'part_of_speech' => 'noun', 'creation_user' => 'AnneV', 'special_term' => '', 'definition' => 'Het creëren van een aura of gunstig imago dat wordt overgebracht van de ene categorie naar de andere.', 'usage_comment' => '', 'glossary' => '', 'width' => 0, 'height' => 0, '_version_' => 1503632814304657411, 'nstext_full' => 'Dutch (NL)', 's_attr' => stdClass::__set_state(array( 'Term' => 'halo effect', 'Company' => 'Butterworth-Heinemann', 'Definition' => 'The creation of an aura or beneficial image which is transferred from one category to another.', 'Domain' => 'Marketing', 'Industry' => 'Advertising', 'Part of Speech' => 'noun', 'Product Category' => 'Marketing communications', 'Usage Status' => 'New', 'Creation User' => 'Macyen', 'Creation Date' => '2010/12/22', 'Source Lang' => '1180', )), 's_namespace_text' => 'EN', 's_namespace_text_full' => 'English (EN)', 's_title' => 'halo_effect', ))

stdClass::__set_state(array( 'id' => '7909298', 'url' => 'NL/hierarchy_of_effects', 'image' => '', 'title' => 'hiërarchie van effecten', 'tags' => array ( 0 => 'hiërarchie van effecten', 1 => 'Advertising', 2 => 'Marketing communications', 3 => 'Butterworth-Heinemann', 4 => '', ), 'term' => 'hiërarchie van effecten', 'source_id' => 514877, 'type' => 'term', 'namespace' => 1628, 'nstext' => 'NL', 'industry' => array ( 0 => 'Advertising', ), 'category' => array ( 0 => 'Marketing communications', ), 'company' => array ( 0 => 'Butterworth-Heinemann', ), 'lastedit' => '20140508082519', 'part_of_speech' => 'noun', 'creation_user' => 'AnneV', 'special_term' => '', 'definition' => 'De identificatie van een opeenvolgende stadia om de werking van reclame uit te leggen.', 'usage_comment' => '', 'glossary' => '', 'width' => 0, 'height' => 0, '_version_' => 1503632814304657412, 'nstext_full' => 'Dutch (NL)', 's_attr' => stdClass::__set_state(array( 'Term' => 'hierarchy of effects', 'Company' => 'Butterworth-Heinemann', 'Definition' => 'The identification of a sequence of stages to explain the working of advertising.', 'Domain' => 'Marketing', 'Industry' => 'Advertising', 'Part of Speech' => 'noun', 'Product Category' => 'Marketing communications', 'Usage Status' => 'New', 'Creation User' => 'Macyen', 'Creation Date' => '2010/12/22', 'Source Lang' => '1180', )), 's_namespace_text' => 'EN', 's_namespace_text_full' => 'English (EN)', 's_title' => 'hierarchy_of_effects', ))

stdClass::__set_state(array( 'id' => '7909089', 'url' => 'NL/every_day_low_prices_(EDLP)', 'image' => '', 'title' => 'elke dag lage prijzen (EDLP)', 'tags' => array ( 0 => 'elke dag lage prijzen (EDLP)', 1 => 'Advertising', 2 => 'Marketing communications', 3 => 'Butterworth-Heinemann', 4 => '', ), 'term' => 'elke dag lage prijzen (EDLP)', 'source_id' => 514862, 'type' => 'term', 'namespace' => 1628, 'nstext' => 'NL', 'industry' => array ( 0 => 'Advertising', ), 'category' => array ( 0 => 'Marketing communications', ), 'company' => array ( 0 => 'Butterworth-Heinemann', ), 'lastedit' => '20140508073105', 'part_of_speech' => 'noun', 'creation_user' => 'AnneV', 'special_term' => '', 'definition' => 'Een prijsstrategie van sommige bedrijven waarbij op korte termijn promotionele prijzen ofwel verminderd ofwel afgeschaft worden en vervangen door een consistent lager prijsniveau.', 'usage_comment' => '', 'glossary' => '', 'width' => 0, 'height' => 0, '_version_' => 1503632813616791555, 'nstext_full' => 'Dutch (NL)', 's_attr' => stdClass::__set_state(array( 'Term' => 'every day low prices (EDLP)', 'Company' => 'Butterworth-Heinemann', 'Definition' => 'A pricing policy adopted by some companies in which short-term promotional pricing is either reduced or eliminated and replaced by a consistent level of lower prices.', 'Domain' => 'Marketing', 'Industry' => 'Advertising', 'Part of Speech' => 'noun', 'Product Category' => 'Marketing communications', 'Usage Status' => 'New', 'Creation User' => 'Macyen', 'Creation Date' => '2010/12/22', 'Source Lang' => '1180', )), 's_namespace_text' => 'EN', 's_namespace_text_full' => 'English (EN)', 's_title' => 'every_day_low_prices_(EDLP)', ))

stdClass::__set_state(array( 'id' => '7909094', 'url' => 'NL/feedback_₁₁', 'image' => '', 'title' => 'feedback', 'tags' => array ( 0 => 'feedback', 1 => 'Advertising', 2 => 'Marketing communications', 3 => 'Butterworth-Heinemann', 4 => '', ), 'term' => 'feedback', 'source_id' => 514866, 'type' => 'term', 'namespace' => 1628, 'nstext' => 'NL', 'industry' => array ( 0 => 'Advertising', ), 'category' => array ( 0 => 'Marketing communications', ), 'company' => array ( 0 => 'Butterworth-Heinemann', ), 'lastedit' => '20140508073116', 'part_of_speech' => 'noun', 'creation_user' => 'AnneV', 'special_term' => '', 'definition' => 'Het proces waarbij wordt gezorgd dat de ontvanger een boodschap van de zender heeft begrepen.', 'usage_comment' => '', 'glossary' => '', 'width' => 0, 'height' => 0, '_version_' => 1503632813617840130, 'nstext_full' => 'Dutch (NL)', 's_attr' => stdClass::__set_state(array( 'Term' => 'feedback', 'Company' => 'Butterworth-Heinemann', 'Definition' => 'The process of ensuring an understanding of the recipient’s comprehension of a message by the sender.', 'Domain' => 'Marketing', 'Industry' => 'Advertising', 'Part of Speech' => 'noun', 'Product Category' => 'Marketing communications', 'Usage Status' => 'New', 'Creation User' => 'Macyen', 'Creation Date' => '2010/12/22', 'Source Lang' => '1180', )), 's_namespace_text' => 'EN', 's_namespace_text_full' => 'English (EN)', 's_title' => 'feedback_₁₁', ))

stdClass::__set_state(array( 'id' => '7909299', 'url' => 'NL/image_₁₀', 'image' => '', 'title' => 'imago', 'tags' => array ( 0 => 'imago', 1 => 'Advertising', 2 => 'Marketing communications', 3 => 'Butterworth-Heinemann', 4 => '', ), 'term' => 'imago', 'source_id' => 514878, 'type' => 'term', 'namespace' => 1628, 'nstext' => 'NL', 'industry' => array ( 0 => 'Advertising', ), 'category' => array ( 0 => 'Marketing communications', ), 'company' => array ( 0 => 'Butterworth-Heinemann', ), 'lastedit' => '20140508082521', 'part_of_speech' => 'noun', 'creation_user' => 'AnneV', 'special_term' => '', 'definition' => 'Het creëren van een identiteit voor een product of dienst door haar associatie met andere waarden.', 'usage_comment' => '', 'glossary' => '', 'width' => 0, 'height' => 0, '_version_' => 1503632814304657413, 'nstext_full' => 'Dutch (NL)', 's_attr' => stdClass::__set_state(array( 'Term' => 'image', 'Company' => 'Butterworth-Heinemann', 'Definition' => 'The creation of an identity for a product or service by its association with other values.', 'Domain' => 'Marketing', 'Industry' => 'Advertising', 'Part of Speech' => 'noun', 'Product Category' => 'Marketing communications', 'Usage Status' => 'New', 'Creation User' => 'Macyen', 'Creation Date' => '2010/12/22', 'Source Lang' => '1180', )), 's_namespace_text' => 'EN', 's_namespace_text_full' => 'English (EN)', 's_title' => 'image_₁₀', ))

stdClass::__set_state(array( 'id' => '7909090', 'url' => 'NL/exposure_₁₂', 'image' => '', 'title' => 'blootstelling', 'tags' => array ( 0 => 'blootstelling', 1 => 'Advertising', 2 => 'Marketing communications', 3 => 'Butterworth-Heinemann', 4 => '', ), 'term' => 'blootstelling', 'source_id' => 514863, 'type' => 'term', 'namespace' => 1628, 'nstext' => 'NL', 'industry' => array ( 0 => 'Advertising', ), 'category' => array ( 0 => 'Marketing communications', ), 'company' => array ( 0 => 'Butterworth-Heinemann', ), 'lastedit' => '20140508073108', 'part_of_speech' => 'noun', 'creation_user' => 'AnneV', 'special_term' => '', 'definition' => 'Het gevolg wanneer een reclamecampagne aan een doelgroep wordt voorgeschoteld.', 'usage_comment' => '', 'glossary' => '', 'width' => 0, 'height' => 0, '_version_' => 1503632813616791556, 'nstext_full' => 'Dutch (NL)', 's_attr' => stdClass::__set_state(array( 'Term' => 'exposure', 'Company' => 'Butterworth-Heinemann', 'Definition' => 'The consequence of presenting an advertising campaign to target audiences.', 'Domain' => 'Marketing', 'Industry' => 'Advertising', 'Part of Speech' => 'noun', 'Product Category' => 'Marketing communications', 'Usage Status' => 'New', 'Creation User' => 'Macyen', 'Creation Date' => '2010/12/22', 'Source Lang' => '1180', )), 's_namespace_text' => 'EN', 's_namespace_text_full' => 'English (EN)', 's_title' => 'exposure_₁₂', ))

stdClass::__set_state(array( 'id' => '7909294', 'url' => 'NL/global_marketing_₁', 'image' => '', 'title' => 'globale marketing', 'tags' => array ( 0 => 'globale marketing', 1 => 'Advertising', 2 => 'Marketing communications', 3 => 'Butterworth-Heinemann', 4 => '', ), 'term' => 'globale marketing', 'source_id' => 514874, 'type' => 'term', 'namespace' => 1628, 'nstext' => 'NL', 'industry' => array ( 0 => 'Advertising', ), 'category' => array ( 0 => 'Marketing communications', ), 'company' => array ( 0 => 'Butterworth-Heinemann', ), 'lastedit' => '20140508082511', 'part_of_speech' => 'noun', 'creation_user' => 'AnneV', 'special_term' => '', 'definition' => 'Het aannemen van een gemeenschappelijke marketingstrategie en -implementatie voor alle landen waar een fabrikant zijn goederen promoot.', 'usage_comment' => '', 'glossary' => '', 'width' => 0, 'height' => 0, '_version_' => 1503632814304657408, 'nstext_full' => 'Dutch (NL)', 's_attr' => stdClass::__set_state(array( 'Term' => 'global marketing', 'Company' => 'Butterworth-Heinemann', 'Definition' => 'The adoption of a common marketing strategy and implementation plan for all countries in which a manufacturer markets his goods.', 'Domain' => 'Marketing', 'Industry' => 'Advertising', 'Part of Speech' => 'noun', 'Product Category' => 'Marketing communications', 'Usage Status' => 'New', 'Creation User' => 'Macyen', 'Creation Date' => '2010/12/22', 'Source Lang' => '1180', )), 's_namespace_text' => 'EN', 's_namespace_text_full' => 'English (EN)', 's_title' => 'global_marketing_₁', ))