(object) array( 'id' => '7909099', 'url' => 'NL/full_service_agencies', 'image' => '', 'title' => 'full-service agentschappen', 'tags' => array ( 0 => 'full-service agentschappen', 1 => 'Advertising', 2 => 'Marketing communications', 3 => 'Butterworth-Heinemann', 4 => '', ), 'term' => 'full-service agentschappen', 'source_id' => 514870, 'type' => 'term', 'namespace' => 1628, 'nstext' => 'NL', 'industry' => array ( 0 => 'Advertising', ), 'category' => array ( 0 => 'Marketing communications', ), 'company' => array ( 0 => 'Butterworth-Heinemann', ), 'lastedit' => '20140508073125', 'part_of_speech' => 'noun', 'creation_user' => 'AnneV', 'special_term' => '', 'definition' => 'Deze agentschappen bieden een uitgebreide creativiteit, beheren accounts en plannen mediadiensten voor hun klanten.', 'usage_comment' => '', 'glossary' => '', 'width' => 0, 'height' => 0, '_version_' => 1503632813618888705, 'nstext_full' => 'Dutch (NL)', 's_attr' => (object) array( 'Term' => 'full service agencies', 'Company' => 'Butterworth-Heinemann', 'Definition' => 'Those agencies which offer a comprehensive creative, account handling, planning and media service to their clients.', 'Domain' => 'Marketing', 'Industry' => 'Advertising', 'Part of Speech' => 'noun', 'Product Category' => 'Marketing communications', 'Usage Status' => 'New', 'Creation User' => 'Macyen', 'Creation Date' => '2010/12/22', 'Source Lang' => '1180', ), 's_namespace_text' => 'EN', 's_namespace_text_full' => 'English (EN)', 's_title' => 'full_service_agencies', )

(object) array( 'id' => '7909294', 'url' => 'NL/global_marketing_₁', 'image' => '', 'title' => 'globale marketing', 'tags' => array ( 0 => 'globale marketing', 1 => 'Advertising', 2 => 'Marketing communications', 3 => 'Butterworth-Heinemann', 4 => '', ), 'term' => 'globale marketing', 'source_id' => 514874, 'type' => 'term', 'namespace' => 1628, 'nstext' => 'NL', 'industry' => array ( 0 => 'Advertising', ), 'category' => array ( 0 => 'Marketing communications', ), 'company' => array ( 0 => 'Butterworth-Heinemann', ), 'lastedit' => '20140508082511', 'part_of_speech' => 'noun', 'creation_user' => 'AnneV', 'special_term' => '', 'definition' => 'Het aannemen van een gemeenschappelijke marketingstrategie en -implementatie voor alle landen waar een fabrikant zijn goederen promoot.', 'usage_comment' => '', 'glossary' => '', 'width' => 0, 'height' => 0, '_version_' => 1503632814304657408, 'nstext_full' => 'Dutch (NL)', 's_attr' => (object) array( 'Term' => 'global marketing', 'Company' => 'Butterworth-Heinemann', 'Definition' => 'The adoption of a common marketing strategy and implementation plan for all countries in which a manufacturer markets his goods.', 'Domain' => 'Marketing', 'Industry' => 'Advertising', 'Part of Speech' => 'noun', 'Product Category' => 'Marketing communications', 'Usage Status' => 'New', 'Creation User' => 'Macyen', 'Creation Date' => '2010/12/22', 'Source Lang' => '1180', ), 's_namespace_text' => 'EN', 's_namespace_text_full' => 'English (EN)', 's_title' => 'global_marketing_₁', )

(object) array( 'id' => '7909293', 'url' => 'NL/geographic_segmentation', 'image' => '', 'title' => 'geografische segmentatie', 'tags' => array ( 0 => 'geografische segmentatie', 1 => 'Advertising', 2 => 'Marketing communications', 3 => 'Butterworth-Heinemann', 4 => '', ), 'term' => 'geografische segmentatie', 'source_id' => 514873, 'type' => 'term', 'namespace' => 1628, 'nstext' => 'NL', 'industry' => array ( 0 => 'Advertising', ), 'category' => array ( 0 => 'Marketing communications', ), 'company' => array ( 0 => 'Butterworth-Heinemann', ), 'lastedit' => '20140508082508', 'part_of_speech' => 'noun', 'creation_user' => 'AnneV', 'special_term' => '', 'definition' => 'De identificatie van markt- of publieksegmenten uitsluitend gebaseerd op geografische factoren.', 'usage_comment' => '', 'glossary' => '', 'width' => 0, 'height' => 0, '_version_' => 1503632814303608837, 'nstext_full' => 'Dutch (NL)', 's_attr' => (object) array( 'Term' => 'geographic segmentation', 'Company' => 'Butterworth-Heinemann', 'Definition' => 'The identification of market or audience segments based solely on geographic factors.', 'Domain' => 'Marketing', 'Industry' => 'Advertising', 'Part of Speech' => 'noun', 'Product Category' => 'Marketing communications', 'Usage Status' => 'New', 'Creation User' => 'Macyen', 'Creation Date' => '2010/12/22', 'Source Lang' => '1180', ), 's_namespace_text' => 'EN', 's_namespace_text_full' => 'English (EN)', 's_title' => 'geographic_segmentation', )

(object) array( 'id' => '7909290', 'url' => 'NL/generic_branding', 'image' => '', 'title' => 'generieke branding', 'tags' => array ( 0 => 'generieke branding', 1 => 'Advertising', 2 => 'Marketing communications', 3 => 'Butterworth-Heinemann', 4 => '', ), 'term' => 'generieke branding', 'source_id' => 514871, 'type' => 'term', 'namespace' => 1628, 'nstext' => 'NL', 'industry' => array ( 0 => 'Advertising', ), 'category' => array ( 0 => 'Marketing communications', ), 'company' => array ( 0 => 'Butterworth-Heinemann', ), 'lastedit' => '20140508082503', 'part_of_speech' => 'noun', 'creation_user' => 'AnneV', 'special_term' => '', 'definition' => 'Een strategie waarmee producten of diensten worden verkocht met behulp van de naam van hun categorie.', 'usage_comment' => '', 'glossary' => '', 'width' => 0, 'height' => 0, '_version_' => 1503632814303608834, 'nstext_full' => 'Dutch (NL)', 's_attr' => (object) array( 'Term' => 'generic branding', 'Company' => 'Butterworth-Heinemann', 'Definition' => 'A policy by which products or services are sold using their category name.', 'Domain' => 'Marketing', 'Industry' => 'Advertising', 'Part of Speech' => 'noun', 'Product Category' => 'Marketing communications', 'Usage Status' => 'New', 'Creation User' => 'Macyen', 'Creation Date' => '2010/12/22', 'Source Lang' => '1180', ), 's_namespace_text' => 'EN', 's_namespace_text_full' => 'English (EN)', 's_title' => 'generic_branding', )

(object) array( 'id' => '7909097', 'url' => 'NL/frequency_₃₅', 'image' => '', 'title' => 'frequentie', 'tags' => array ( 0 => 'frequentie', 1 => 'Advertising', 2 => 'Marketing communications', 3 => 'Butterworth-Heinemann', 4 => '', ), 'term' => 'frequentie', 'source_id' => 514869, 'type' => 'term', 'namespace' => 1628, 'nstext' => 'NL', 'industry' => array ( 0 => 'Advertising', ), 'category' => array ( 0 => 'Marketing communications', ), 'company' => array ( 0 => 'Butterworth-Heinemann', ), 'lastedit' => '20140508073123', 'part_of_speech' => 'noun', 'creation_user' => 'AnneV', 'special_term' => '', 'definition' => 'Een berekening van het aantal keren dat een doelgroep wordt blootgesteld aan een reclameboodschap gedurende een bepaalde periode.', 'usage_comment' => '', 'glossary' => '', 'width' => 0, 'height' => 0, '_version_' => 1503632813617840133, 'nstext_full' => 'Dutch (NL)', 's_attr' => (object) array( 'Term' => 'frequency', 'Company' => 'Butterworth-Heinemann', 'Definition' => 'A calculation of the number of times a target audience is exposed to an advertising message during a given period.', 'Domain' => 'Marketing', 'Industry' => 'Advertising', 'Part of Speech' => 'noun', 'Product Category' => 'Marketing communications', 'Usage Status' => 'New', 'Creation User' => 'Macyen', 'Creation Date' => '2010/12/22', 'Source Lang' => '1180', ), 's_namespace_text' => 'EN', 's_namespace_text_full' => 'English (EN)', 's_title' => 'frequency_₃₅', )

(object) array( 'id' => '7909298', 'url' => 'NL/hierarchy_of_effects', 'image' => '', 'title' => 'hiërarchie van effecten', 'tags' => array ( 0 => 'hiërarchie van effecten', 1 => 'Advertising', 2 => 'Marketing communications', 3 => 'Butterworth-Heinemann', 4 => '', ), 'term' => 'hiërarchie van effecten', 'source_id' => 514877, 'type' => 'term', 'namespace' => 1628, 'nstext' => 'NL', 'industry' => array ( 0 => 'Advertising', ), 'category' => array ( 0 => 'Marketing communications', ), 'company' => array ( 0 => 'Butterworth-Heinemann', ), 'lastedit' => '20140508082519', 'part_of_speech' => 'noun', 'creation_user' => 'AnneV', 'special_term' => '', 'definition' => 'De identificatie van een opeenvolgende stadia om de werking van reclame uit te leggen.', 'usage_comment' => '', 'glossary' => '', 'width' => 0, 'height' => 0, '_version_' => 1503632814304657412, 'nstext_full' => 'Dutch (NL)', 's_attr' => (object) array( 'Term' => 'hierarchy of effects', 'Company' => 'Butterworth-Heinemann', 'Definition' => 'The identification of a sequence of stages to explain the working of advertising.', 'Domain' => 'Marketing', 'Industry' => 'Advertising', 'Part of Speech' => 'noun', 'Product Category' => 'Marketing communications', 'Usage Status' => 'New', 'Creation User' => 'Macyen', 'Creation Date' => '2010/12/22', 'Source Lang' => '1180', ), 's_namespace_text' => 'EN', 's_namespace_text_full' => 'English (EN)', 's_title' => 'hierarchy_of_effects', )

(object) array( 'id' => '7909096', 'url' => 'NL/free_mail-ins', 'image' => '', 'title' => 'gratis mail-ins', 'tags' => array ( 0 => 'gratis mail-ins', 1 => 'Advertising', 2 => 'Marketing communications', 3 => 'Butterworth-Heinemann', 4 => '', ), 'term' => 'gratis mail-ins', 'source_id' => 514868, 'type' => 'term', 'namespace' => 1628, 'nstext' => 'NL', 'industry' => array ( 0 => 'Advertising', ), 'category' => array ( 0 => 'Marketing communications', ), 'company' => array ( 0 => 'Butterworth-Heinemann', ), 'lastedit' => '20140508073121', 'part_of_speech' => 'noun', 'creation_user' => 'AnneV', 'special_term' => '', 'definition' => 'Stimulans aangeboden aan de koper van een product waarbij de koper de aankoopbewijzen naar een bedrijf zendt in ruil voor een gratis geschenk.', 'usage_comment' => '', 'glossary' => '', 'width' => 0, 'height' => 0, '_version_' => 1503632813617840132, 'nstext_full' => 'Dutch (NL)', 's_attr' => (object) array( 'Term' => 'free mail-ins', 'Company' => 'Butterworth-Heinemann', 'Definition' => 'Incentives offered to the purchaser of a product in which the purchaser sends proofs of purchase to a handling house in exchange for a free gift.', 'Domain' => 'Marketing', 'Industry' => 'Advertising', 'Part of Speech' => 'noun', 'Product Category' => 'Marketing communications', 'Usage Status' => 'New', 'Creation User' => 'Macyen', 'Creation Date' => '2010/12/22', 'Source Lang' => '1180', ), 's_namespace_text' => 'EN', 's_namespace_text_full' => 'English (EN)', 's_title' => 'free_mail-ins', )

(object) array( 'id' => '7909095', 'url' => 'NL/flighting', 'image' => '', 'title' => 'flighting', 'tags' => array ( 0 => 'flighting', 1 => 'Advertising', 2 => 'Marketing communications', 3 => 'Butterworth-Heinemann', 4 => '', ), 'term' => 'flighting', 'source_id' => 514867, 'type' => 'term', 'namespace' => 1628, 'nstext' => 'NL', 'industry' => array ( 0 => 'Advertising', ), 'category' => array ( 0 => 'Marketing communications', ), 'company' => array ( 0 => 'Butterworth-Heinemann', ), 'lastedit' => '20140508073119', 'part_of_speech' => 'noun', 'creation_user' => 'AnneV', 'special_term' => '', 'definition' => 'Een systeem voor mediaplanning waar een periode van reclame wordt afgewisseld met een periode van inactiviteit.', 'usage_comment' => '', 'glossary' => '', 'width' => 0, 'height' => 0, '_version_' => 1503632813617840131, 'nstext_full' => 'Dutch (NL)', 's_attr' => (object) array( 'Term' => 'flighting', 'Company' => 'Butterworth-Heinemann', 'Definition' => 'A pattern of media scheduling in which periods of advertising are alternated with periods of inactivity.', 'Domain' => 'Marketing', 'Industry' => 'Advertising', 'Part of Speech' => 'noun', 'Product Category' => 'Marketing communications', 'Usage Status' => 'New', 'Creation User' => 'Macyen', 'Creation Date' => '2010/12/22', 'Source Lang' => '1180', ), 's_namespace_text' => 'EN', 's_namespace_text_full' => 'English (EN)', 's_title' => 'flighting', )

(object) array( 'id' => '7909094', 'url' => 'NL/feedback_₁₁', 'image' => '', 'title' => 'feedback', 'tags' => array ( 0 => 'feedback', 1 => 'Advertising', 2 => 'Marketing communications', 3 => 'Butterworth-Heinemann', 4 => '', ), 'term' => 'feedback', 'source_id' => 514866, 'type' => 'term', 'namespace' => 1628, 'nstext' => 'NL', 'industry' => array ( 0 => 'Advertising', ), 'category' => array ( 0 => 'Marketing communications', ), 'company' => array ( 0 => 'Butterworth-Heinemann', ), 'lastedit' => '20140508073116', 'part_of_speech' => 'noun', 'creation_user' => 'AnneV', 'special_term' => '', 'definition' => 'Het proces waarbij wordt gezorgd dat de ontvanger een boodschap van de zender heeft begrepen.', 'usage_comment' => '', 'glossary' => '', 'width' => 0, 'height' => 0, '_version_' => 1503632813617840130, 'nstext_full' => 'Dutch (NL)', 's_attr' => (object) array( 'Term' => 'feedback', 'Company' => 'Butterworth-Heinemann', 'Definition' => 'The process of ensuring an understanding of the recipient’s comprehension of a message by the sender.', 'Domain' => 'Marketing', 'Industry' => 'Advertising', 'Part of Speech' => 'noun', 'Product Category' => 'Marketing communications', 'Usage Status' => 'New', 'Creation User' => 'Macyen', 'Creation Date' => '2010/12/22', 'Source Lang' => '1180', ), 's_namespace_text' => 'EN', 's_namespace_text_full' => 'English (EN)', 's_title' => 'feedback_₁₁', )

(object) array( 'id' => '7909302', 'url' => 'NL/in-pack_premiums', 'image' => '', 'title' => 'premies in verpakking', 'tags' => array ( 0 => 'premies in verpakking', 1 => 'Advertising', 2 => 'Marketing communications', 3 => 'Butterworth-Heinemann', 4 => '', ), 'term' => 'premies in verpakking', 'source_id' => 514880, 'type' => 'term', 'namespace' => 1628, 'nstext' => 'NL', 'industry' => array ( 0 => 'Advertising', ), 'category' => array ( 0 => 'Marketing communications', ), 'company' => array ( 0 => 'Butterworth-Heinemann', ), 'lastedit' => '20140508082526', 'part_of_speech' => 'noun', 'creation_user' => 'AnneV', 'special_term' => '', 'definition' => 'Gratis geschenk dat aan de consument wordt aangeboden en dat in de verpakking van het merk zit.', 'usage_comment' => '', 'glossary' => '', 'width' => 0, 'height' => 0, '_version_' => 1503632814524858368, 'nstext_full' => 'Dutch (NL)', 's_attr' => (object) array( 'Term' => 'in-pack premiums', 'Company' => 'Butterworth-Heinemann', 'Definition' => 'Free gifts offered to the consumer which are contained within the brand’s packaging.', 'Domain' => 'Marketing', 'Industry' => 'Advertising', 'Part of Speech' => 'noun', 'Product Category' => 'Marketing communications', 'Usage Status' => 'New', 'Creation User' => 'Macyen', 'Creation Date' => '2010/12/22', 'Source Lang' => '1180', ), 's_namespace_text' => 'EN', 's_namespace_text_full' => 'English (EN)', 's_title' => 'in-pack_premiums', )