(object) array( 'id' => '7909298', 'url' => 'NL/hierarchy_of_effects', 'image' => '', 'title' => 'hiërarchie van effecten', 'tags' => array ( 0 => 'hiërarchie van effecten', 1 => 'Advertising', 2 => 'Marketing communications', 3 => 'Butterworth-Heinemann', 4 => '', ), 'term' => 'hiërarchie van effecten', 'source_id' => 514877, 'type' => 'term', 'namespace' => 1628, 'nstext' => 'NL', 'industry' => array ( 0 => 'Advertising', ), 'category' => array ( 0 => 'Marketing communications', ), 'company' => array ( 0 => 'Butterworth-Heinemann', ), 'lastedit' => '20140508082519', 'part_of_speech' => 'noun', 'creation_user' => 'AnneV', 'special_term' => '', 'definition' => 'De identificatie van een opeenvolgende stadia om de werking van reclame uit te leggen.', 'usage_comment' => '', 'glossary' => '', 'width' => 0, 'height' => 0, '_version_' => 1503632814304657412, 'nstext_full' => 'Dutch (NL)', 's_attr' => (object) array( 'Term' => 'hierarchy of effects', 'Company' => 'Butterworth-Heinemann', 'Definition' => 'The identification of a sequence of stages to explain the working of advertising.', 'Domain' => 'Marketing', 'Industry' => 'Advertising', 'Part of Speech' => 'noun', 'Product Category' => 'Marketing communications', 'Usage Status' => 'New', 'Creation User' => 'Macyen', 'Creation Date' => '2010/12/22', 'Source Lang' => '1180', ), 's_namespace_text' => 'EN', 's_namespace_text_full' => 'English (EN)', 's_title' => 'hierarchy_of_effects', )

(object) array( 'id' => '7909088', 'url' => 'NL/reach_₇', 'image' => '', 'title' => 'bereik', 'tags' => array ( 0 => 'bereik', 1 => 'Advertising', 2 => 'Marketing communications', 3 => 'Butterworth-Heinemann', 4 => '', ), 'term' => 'bereik', 'source_id' => 514861, 'type' => 'term', 'namespace' => 1628, 'nstext' => 'NL', 'industry' => array ( 0 => 'Advertising', ), 'category' => array ( 0 => 'Marketing communications', ), 'company' => array ( 0 => 'Butterworth-Heinemann', ), 'lastedit' => '20140508073102', 'part_of_speech' => 'noun', 'creation_user' => 'AnneV', 'special_term' => '', 'definition' => 'Het percentage mensen van een publiek dat wordt blootgesteld aan een bericht gedurende een specifieke tijd.', 'usage_comment' => '', 'glossary' => '', 'width' => 0, 'height' => 0, '_version_' => 1503632813616791554, 'nstext_full' => 'Dutch (NL)', 's_attr' => (object) array( 'Term' => 'reach', 'Company' => 'Butterworth-Heinemann', 'Definition' => 'The percentage of a total audience which will be exposed to a message during a defined period of time.', 'Domain' => 'Marketing', 'Industry' => 'Advertising', 'Part of Speech' => 'noun', 'Product Category' => 'Marketing communications', 'Usage Status' => 'New', 'Creation User' => 'Macyen', 'Creation Date' => '2010/12/22', 'Source Lang' => '1180', ), 's_namespace_text' => 'EN', 's_namespace_text_full' => 'English (EN)', 's_title' => 'reach_₇', )

(object) array( 'id' => '7909290', 'url' => 'NL/generic_branding', 'image' => '', 'title' => 'generieke branding', 'tags' => array ( 0 => 'generieke branding', 1 => 'Advertising', 2 => 'Marketing communications', 3 => 'Butterworth-Heinemann', 4 => '', ), 'term' => 'generieke branding', 'source_id' => 514871, 'type' => 'term', 'namespace' => 1628, 'nstext' => 'NL', 'industry' => array ( 0 => 'Advertising', ), 'category' => array ( 0 => 'Marketing communications', ), 'company' => array ( 0 => 'Butterworth-Heinemann', ), 'lastedit' => '20140508082503', 'part_of_speech' => 'noun', 'creation_user' => 'AnneV', 'special_term' => '', 'definition' => 'Een strategie waarmee producten of diensten worden verkocht met behulp van de naam van hun categorie.', 'usage_comment' => '', 'glossary' => '', 'width' => 0, 'height' => 0, '_version_' => 1503632814303608834, 'nstext_full' => 'Dutch (NL)', 's_attr' => (object) array( 'Term' => 'generic branding', 'Company' => 'Butterworth-Heinemann', 'Definition' => 'A policy by which products or services are sold using their category name.', 'Domain' => 'Marketing', 'Industry' => 'Advertising', 'Part of Speech' => 'noun', 'Product Category' => 'Marketing communications', 'Usage Status' => 'New', 'Creation User' => 'Macyen', 'Creation Date' => '2010/12/22', 'Source Lang' => '1180', ), 's_namespace_text' => 'EN', 's_namespace_text_full' => 'English (EN)', 's_title' => 'generic_branding', )

(object) array( 'id' => '7909089', 'url' => 'NL/every_day_low_prices_(EDLP)', 'image' => '', 'title' => 'elke dag lage prijzen (EDLP)', 'tags' => array ( 0 => 'elke dag lage prijzen (EDLP)', 1 => 'Advertising', 2 => 'Marketing communications', 3 => 'Butterworth-Heinemann', 4 => '', ), 'term' => 'elke dag lage prijzen (EDLP)', 'source_id' => 514862, 'type' => 'term', 'namespace' => 1628, 'nstext' => 'NL', 'industry' => array ( 0 => 'Advertising', ), 'category' => array ( 0 => 'Marketing communications', ), 'company' => array ( 0 => 'Butterworth-Heinemann', ), 'lastedit' => '20140508073105', 'part_of_speech' => 'noun', 'creation_user' => 'AnneV', 'special_term' => '', 'definition' => 'Een prijsstrategie van sommige bedrijven waarbij op korte termijn promotionele prijzen ofwel verminderd ofwel afgeschaft worden en vervangen door een consistent lager prijsniveau.', 'usage_comment' => '', 'glossary' => '', 'width' => 0, 'height' => 0, '_version_' => 1503632813616791555, 'nstext_full' => 'Dutch (NL)', 's_attr' => (object) array( 'Term' => 'every day low prices (EDLP)', 'Company' => 'Butterworth-Heinemann', 'Definition' => 'A pricing policy adopted by some companies in which short-term promotional pricing is either reduced or eliminated and replaced by a consistent level of lower prices.', 'Domain' => 'Marketing', 'Industry' => 'Advertising', 'Part of Speech' => 'noun', 'Product Category' => 'Marketing communications', 'Usage Status' => 'New', 'Creation User' => 'Macyen', 'Creation Date' => '2010/12/22', 'Source Lang' => '1180', ), 's_namespace_text' => 'EN', 's_namespace_text_full' => 'English (EN)', 's_title' => 'every_day_low_prices_(EDLP)', )

(object) array( 'id' => '7909090', 'url' => 'NL/exposure_₁₂', 'image' => '', 'title' => 'blootstelling', 'tags' => array ( 0 => 'blootstelling', 1 => 'Advertising', 2 => 'Marketing communications', 3 => 'Butterworth-Heinemann', 4 => '', ), 'term' => 'blootstelling', 'source_id' => 514863, 'type' => 'term', 'namespace' => 1628, 'nstext' => 'NL', 'industry' => array ( 0 => 'Advertising', ), 'category' => array ( 0 => 'Marketing communications', ), 'company' => array ( 0 => 'Butterworth-Heinemann', ), 'lastedit' => '20140508073108', 'part_of_speech' => 'noun', 'creation_user' => 'AnneV', 'special_term' => '', 'definition' => 'Het gevolg wanneer een reclamecampagne aan een doelgroep wordt voorgeschoteld.', 'usage_comment' => '', 'glossary' => '', 'width' => 0, 'height' => 0, '_version_' => 1503632813616791556, 'nstext_full' => 'Dutch (NL)', 's_attr' => (object) array( 'Term' => 'exposure', 'Company' => 'Butterworth-Heinemann', 'Definition' => 'The consequence of presenting an advertising campaign to target audiences.', 'Domain' => 'Marketing', 'Industry' => 'Advertising', 'Part of Speech' => 'noun', 'Product Category' => 'Marketing communications', 'Usage Status' => 'New', 'Creation User' => 'Macyen', 'Creation Date' => '2010/12/22', 'Source Lang' => '1180', ), 's_namespace_text' => 'EN', 's_namespace_text_full' => 'English (EN)', 's_title' => 'exposure_₁₂', )

(object) array( 'id' => '7909091', 'url' => 'NL/external_databases', 'image' => '', 'title' => 'externe databases', 'tags' => array ( 0 => 'externe databases', 1 => 'Advertising', 2 => 'Marketing communications', 3 => 'Butterworth-Heinemann', 4 => '', ), 'term' => 'externe databases', 'source_id' => 514864, 'type' => 'term', 'namespace' => 1628, 'nstext' => 'NL', 'industry' => array ( 0 => 'Advertising', ), 'category' => array ( 0 => 'Marketing communications', ), 'company' => array ( 0 => 'Butterworth-Heinemann', ), 'lastedit' => '20140508073111', 'part_of_speech' => 'noun', 'creation_user' => 'AnneV', 'special_term' => '', 'definition' => 'Gegevens van externe bronnen samengesteld met de computer die kunnen worden gebruikt voor directe marketing.', 'usage_comment' => '', 'glossary' => '', 'width' => 0, 'height' => 0, '_version_' => 1503632813616791557, 'nstext_full' => 'Dutch (NL)', 's_attr' => (object) array( 'Term' => 'external databases', 'Company' => 'Butterworth-Heinemann', 'Definition' => 'Computer-based records compiled from external sources which can be used for the purposes of direct marketing.', 'Domain' => 'Marketing', 'Industry' => 'Advertising', 'Part of Speech' => 'noun', 'Product Category' => 'Marketing communications', 'Usage Status' => 'New', 'Creation User' => 'Macyen', 'Creation Date' => '2010/12/22', 'Source Lang' => '1180', ), 's_namespace_text' => 'EN', 's_namespace_text_full' => 'English (EN)', 's_title' => 'external_databases', )

(object) array( 'id' => '4291571', 'url' => 'NL/Miley_Cyrus', 'image' => 'miley-cyrus-2.jpg;', 'title' => 'Miley Cyrus', 'tags' => array ( 0 => 'Miley Cyrus', 1 => 'People', 2 => 'Singers', 3 => '', ), 'term' => 'Miley Cyrus', 'source_id' => 1778986, 'type' => 'term', 'namespace' => 1628, 'nstext' => 'NL', 'industry' => array ( 0 => 'People', ), 'category' => array ( 0 => 'Singers', ), 'lastedit' => '20140602205721', 'part_of_speech' => 'proper noun', 'creation_user' => 'AnneV', 'special_term' => '', 'definition' => '(1992-) Destiny Hope Cyrus beter bekend als Miley Cyrus is een Amerikaanse actrice en zangeres. Ze werd beroemd door haar rol als Miley Stewart/Hannah Montana in de Disney Channel-serie Hannah Montana. Met het succes van Hannah Montana werd ze een tieneridool, maar in 2009 nam ze het besluit om te breken met haar kinderlijke imago en profileerde ze zich veel seksueler in haar album The Time of Our Lives (2009). Vanaf dat moment werd ze veel controverseler door haar bezigheden. Haar ex-vriendjes zijn onder andere Nick Jonas, Justin Gaston en Liam Hemsworth. Op 1 december 2013 stond Miley Cyrus boven aan de lijst van TIME magazine voor persoonlijkheid van het jaar, dankzij de talrijke stemmen via de sociale media en fans van popcultuur.', 'usage_comment' => '', 'glossary' => '', 'width' => 290, 'height' => 417, '_version_' => 1503616786285723651, 'nstext_full' => 'Dutch (NL)', 's_attr' => (object) array( 'Term' => 'Miley Cyrus', 'Definition' => '(1992 - ) Destiny Hope Cyrus, best known as Miley Cyrus is an American actress and singer. She reached the fame through her role as Miley Stewart/Hannah Montana on the Disney Channel sitcom Hannah Montana. With the success of the Hannah Montana she became a teen idol, but in 2009 she decided to break with that childish image and became more sexualized in her album The Time of Our Lives (2009). Since that moment she has created controversy due to some of her activities. Some of her ex boyfriends are Nick Jonas, Justin Gaston or Liam Hemsworth among others. Miley Cyrus lead the TIME magazine\'s Person of the Year readers\' poll on December 1, 2013 due to popular votes by social media and pop culture enthusiasts.', 'Part of Speech' => 'proper noun', 'Usage Status' => 'New', 'Sample Image' => 'miley-cyrus-2.jpg;', 'Industry' => 'People', 'Product Category' => 'Singers', 'Creation User' => 'esb', 'Creation Date' => '2011/11/9', 'Source Lang' => '1180', ), 's_namespace_text' => 'EN', 's_namespace_text_full' => 'English (EN)', 's_title' => 'Miley_Cyrus', )

(object) array( 'id' => '7909295', 'url' => 'NL/gross_margin_₃', 'image' => '', 'title' => 'bruto marge', 'tags' => array ( 0 => 'bruto marge', 1 => 'Advertising', 2 => 'Marketing communications', 3 => 'Butterworth-Heinemann', 4 => '', ), 'term' => 'bruto marge', 'source_id' => 514875, 'type' => 'term', 'namespace' => 1628, 'nstext' => 'NL', 'industry' => array ( 0 => 'Advertising', ), 'category' => array ( 0 => 'Marketing communications', ), 'company' => array ( 0 => 'Butterworth-Heinemann', ), 'lastedit' => '20140508082514', 'part_of_speech' => 'noun', 'creation_user' => 'AnneV', 'special_term' => '', 'definition' => 'De berekening van de netto verkoopwaarde min de kosten van goederen gedurende een bepaalde periode.', 'usage_comment' => '', 'glossary' => '', 'width' => 0, 'height' => 0, '_version_' => 1503632814304657409, 'nstext_full' => 'Dutch (NL)', 's_attr' => (object) array( 'Term' => 'gross margin', 'Company' => 'Butterworth-Heinemann', 'Definition' => 'The calculation of net sales value minus the cost of goods over a defined period.', 'Domain' => 'Marketing', 'Industry' => 'Advertising', 'Part of Speech' => 'noun', 'Product Category' => 'Marketing communications', 'Usage Status' => 'New', 'Creation User' => 'Macyen', 'Creation Date' => '2010/12/22', 'Source Lang' => '1180', ), 's_namespace_text' => 'EN', 's_namespace_text_full' => 'English (EN)', 's_title' => 'gross_margin_₃', )

(object) array( 'id' => '7909302', 'url' => 'NL/in-pack_premiums', 'image' => '', 'title' => 'premies in verpakking', 'tags' => array ( 0 => 'premies in verpakking', 1 => 'Advertising', 2 => 'Marketing communications', 3 => 'Butterworth-Heinemann', 4 => '', ), 'term' => 'premies in verpakking', 'source_id' => 514880, 'type' => 'term', 'namespace' => 1628, 'nstext' => 'NL', 'industry' => array ( 0 => 'Advertising', ), 'category' => array ( 0 => 'Marketing communications', ), 'company' => array ( 0 => 'Butterworth-Heinemann', ), 'lastedit' => '20140508082526', 'part_of_speech' => 'noun', 'creation_user' => 'AnneV', 'special_term' => '', 'definition' => 'Gratis geschenk dat aan de consument wordt aangeboden en dat in de verpakking van het merk zit.', 'usage_comment' => '', 'glossary' => '', 'width' => 0, 'height' => 0, '_version_' => 1503632814524858368, 'nstext_full' => 'Dutch (NL)', 's_attr' => (object) array( 'Term' => 'in-pack premiums', 'Company' => 'Butterworth-Heinemann', 'Definition' => 'Free gifts offered to the consumer which are contained within the brand’s packaging.', 'Domain' => 'Marketing', 'Industry' => 'Advertising', 'Part of Speech' => 'noun', 'Product Category' => 'Marketing communications', 'Usage Status' => 'New', 'Creation User' => 'Macyen', 'Creation Date' => '2010/12/22', 'Source Lang' => '1180', ), 's_namespace_text' => 'EN', 's_namespace_text_full' => 'English (EN)', 's_title' => 'in-pack_premiums', )

(object) array( 'id' => '7909299', 'url' => 'NL/image_₁₀', 'image' => '', 'title' => 'imago', 'tags' => array ( 0 => 'imago', 1 => 'Advertising', 2 => 'Marketing communications', 3 => 'Butterworth-Heinemann', 4 => '', ), 'term' => 'imago', 'source_id' => 514878, 'type' => 'term', 'namespace' => 1628, 'nstext' => 'NL', 'industry' => array ( 0 => 'Advertising', ), 'category' => array ( 0 => 'Marketing communications', ), 'company' => array ( 0 => 'Butterworth-Heinemann', ), 'lastedit' => '20140508082521', 'part_of_speech' => 'noun', 'creation_user' => 'AnneV', 'special_term' => '', 'definition' => 'Het creëren van een identiteit voor een product of dienst door haar associatie met andere waarden.', 'usage_comment' => '', 'glossary' => '', 'width' => 0, 'height' => 0, '_version_' => 1503632814304657413, 'nstext_full' => 'Dutch (NL)', 's_attr' => (object) array( 'Term' => 'image', 'Company' => 'Butterworth-Heinemann', 'Definition' => 'The creation of an identity for a product or service by its association with other values.', 'Domain' => 'Marketing', 'Industry' => 'Advertising', 'Part of Speech' => 'noun', 'Product Category' => 'Marketing communications', 'Usage Status' => 'New', 'Creation User' => 'Macyen', 'Creation Date' => '2010/12/22', 'Source Lang' => '1180', ), 's_namespace_text' => 'EN', 's_namespace_text_full' => 'English (EN)', 's_title' => 'image_₁₀', )