(object) array( 'id' => '1447324', 'url' => 'IT/make-good', 'image' => '', 'title' => 'Rimedio', 'tags' => array ( 0 => 'Rimedio', 1 => 'Advertising', 2 => 'Television advertising', 3 => '', ), 'term' => 'Rimedio', 'source_id' => 32951, 'type' => 'term', 'namespace' => 1388, 'nstext' => 'IT', 'industry' => array ( 0 => 'Advertising', ), 'category' => array ( 0 => 'Television advertising', ), 'lastedit' => '20110622131531', 'part_of_speech' => 'noun', 'creation_user' => 'hamtaro70', 'special_term' => '', 'definition' => 'Si riferisce ad uno spot televisivo che non è stato trasmesso come originariamente programmato e che sarà trasmesso di nuovo per "rimediare" riguardo al contratto/ordine pubblicitario originale (o soddisfarne l\'intento).', 'usage_comment' => '', 'glossary' => '', 'width' => 0, 'height' => 0, '_version_' => 1503603903835406338, 'nstext_full' => 'Italian (IT)', 's_attr' => (object) array( 'Term' => 'make-good', 'Definition' => 'Refers to a tv advertisement that did not run as originally scheduled as is being run again to "make good" on (or fulfill the intent of) the original ad order/contract.', 'Part of Speech' => 'noun', 'Industry' => 'Advertising', 'Product Category' => 'Television advertising', 'Domain' => 'Marketing', 'Usage Status' => 'New', 'Revision User' => 'Robthereviewer', 'Revision Date' => '2010/5/29', 'Creation User' => 'Robthereviewer', 'Creation Date' => '2010/5/29', 'Source Lang' => '1180', ), 's_namespace_text' => 'EN', 's_namespace_text_full' => 'English (EN)', 's_title' => 'make-good', )

(object) array( 'id' => '1450243', 'url' => 'IT/tiers', 'image' => '', 'title' => 'Livelli', 'tags' => array ( 0 => 'Livelli', 1 => 'Advertising', 2 => 'Television advertising', 3 => '', ), 'term' => 'Livelli', 'source_id' => 32967, 'type' => 'term', 'namespace' => 1388, 'nstext' => 'IT', 'industry' => array ( 0 => 'Advertising', ), 'category' => array ( 0 => 'Television advertising', ), 'lastedit' => '20110625070505', 'part_of_speech' => 'noun', 'creation_user' => 'hamtaro70', 'special_term' => '', 'definition' => 'Programmazione di servizi aggiuntivi rispetto alle offerte di base con un incremento addizionale del prezzo.', 'usage_comment' => '', 'glossary' => '', 'width' => 0, 'height' => 0, '_version_' => 1503603917726941186, 'nstext_full' => 'Italian (IT)', 's_attr' => (object) array( 'Term' => 'tiers', 'Definition' => 'Programming services beyond the basic offerings at an additional price increment.', 'Part of Speech' => 'noun', 'Industry' => 'Advertising', 'Product Category' => 'Television advertising', 'Domain' => 'Marketing', 'Usage Status' => 'New', 'Revision User' => 'Robthereviewer', 'Revision Date' => '2010/5/29', 'Creation User' => 'Robthereviewer', 'Creation Date' => '2010/5/29', 'Source Lang' => '1180', ), 's_namespace_text' => 'EN', 's_namespace_text_full' => 'English (EN)', 's_title' => 'tiers', )

(object) array( 'id' => '1450244', 'url' => 'IT/upfront', 'image' => '', 'title' => 'Acquisto anticipato', 'tags' => array ( 0 => 'Acquisto anticipato', 1 => 'Advertising', 2 => 'Television advertising', 3 => '', ), 'term' => 'Acquisto anticipato', 'source_id' => 32968, 'type' => 'term', 'namespace' => 1388, 'nstext' => 'IT', 'industry' => array ( 0 => 'Advertising', ), 'category' => array ( 0 => 'Television advertising', ), 'lastedit' => '20110625070506', 'part_of_speech' => 'noun', 'creation_user' => 'hamtaro70', 'special_term' => '', 'definition' => 'Acquisto di spazi pubblicitari su canali televisivi nazionali per un intero anno di programmazione (generalmente da settembre fino a tutto agosto)attraverso un\'unica trattativa. L\'acquisto aticipato richiede di solito', 'usage_comment' => '', 'glossary' => '', 'width' => 0, 'height' => 0, '_version_' => 1503603917726941187, 'nstext_full' => 'Italian (IT)', 's_attr' => (object) array( 'Term' => 'upfront', 'Definition' => 'The buying of national television advertising time for a full broadcast year, (generally September through August) via one negotiation. Upfront buying usually requires representation throughout all four quarters; allows cancellation options in the last six months of a buy and generally allows audience guarantees to advertisers.', 'Part of Speech' => 'noun', 'Industry' => 'Advertising', 'Product Category' => 'Television advertising', 'Domain' => 'Marketing', 'Usage Status' => 'New', 'Revision User' => 'Robthereviewer', 'Revision Date' => '2010/5/29', 'Creation User' => 'Robthereviewer', 'Creation Date' => '2010/5/29', 'Source Lang' => '1180', ), 's_namespace_text' => 'EN', 's_namespace_text_full' => 'English (EN)', 's_title' => 'upfront', )

(object) array( 'id' => '1450245', 'url' => 'IT/wired_HH\'s', 'image' => '', 'title' => 'Utenti domestici (HH) cablati', 'tags' => array ( 0 => 'Utenti domestici (HH) cablati', 1 => 'Advertising', 2 => 'Television advertising', 3 => '', ), 'term' => 'Utenti domestici (HH) cablati', 'source_id' => 32970, 'type' => 'term', 'namespace' => 1388, 'nstext' => 'IT', 'industry' => array ( 0 => 'Advertising', ), 'category' => array ( 0 => 'Television advertising', ), 'lastedit' => '20110625070506', 'part_of_speech' => 'noun', 'creation_user' => 'hamtaro70', 'special_term' => '', 'definition' => 'Termine per descrivere quegli utenti domestici che sottoscrivono un abbonamento con la Tv via cavo.', 'usage_comment' => '', 'glossary' => '', 'width' => 0, 'height' => 0, '_version_' => 1503603917726941188, 'nstext_full' => 'Italian (IT)', 's_attr' => (object) array( 'Term' => 'wired HH\'s', 'Definition' => 'Term to describe those households that subscribe to a cable service.', 'Part of Speech' => 'noun', 'Industry' => 'Advertising', 'Product Category' => 'Television advertising', 'Domain' => 'Marketing', 'Usage Status' => 'New', 'Revision User' => 'Robthereviewer', 'Revision Date' => '2010/5/29', 'Creation User' => 'Robthereviewer', 'Creation Date' => '2010/5/29', 'Source Lang' => '1180', ), 's_namespace_text' => 'EN', 's_namespace_text_full' => 'English (EN)', 's_title' => 'wired_HH\'s', )

(object) array( 'id' => '1450111', 'url' => 'IT/scatter_buying', 'image' => '', 'title' => 'Acquisti dispersivi', 'tags' => array ( 0 => 'Acquisti dispersivi', 1 => 'Advertising', 2 => 'Television advertising', 3 => '', ), 'term' => 'Acquisti dispersivi', 'source_id' => 32963, 'type' => 'term', 'namespace' => 1388, 'nstext' => 'IT', 'industry' => array ( 0 => 'Advertising', ), 'category' => array ( 0 => 'Television advertising', ), 'lastedit' => '20110624225503', 'part_of_speech' => 'noun', 'creation_user' => 'hamtaro70', 'special_term' => '', 'definition' => 'Si verificano quando i rivenditori acquistano spazi pubblicitari quando la necessità deriva da giacenze a magazzino invendute e a costi differenti rispetto agli ai rivenditori che acquistano in anticipo. Vedi Acquisti in anticipo.', 'usage_comment' => '', 'glossary' => '', 'width' => 0, 'height' => 0, '_version_' => 1503603917368328192, 'nstext_full' => 'Italian (IT)', 's_attr' => (object) array( 'Term' => 'scatter buying', 'Definition' => 'Marketers purchasing commercial time when the need arises from the unsold inventory at a different cost then the upfront buys. See Upfront.', 'Part of Speech' => 'noun', 'Industry' => 'Advertising', 'Product Category' => 'Television advertising', 'Domain' => 'Marketing', 'Usage Status' => 'New', 'Revision User' => 'Robthereviewer', 'Revision Date' => '2010/5/29', 'Creation User' => 'Robthereviewer', 'Creation Date' => '2010/5/29', 'Source Lang' => '1180', ), 's_namespace_text' => 'EN', 's_namespace_text_full' => 'English (EN)', 's_title' => 'scatter_buying', )

(object) array( 'id' => '1447120', 'url' => 'IT/advertiser_funded_program', 'image' => '', 'title' => 'programma finanziato dallo sponsor', 'tags' => array ( 0 => 'programma finanziato dallo sponsor', 1 => 'Advertising', 2 => 'Television advertising', 3 => '', ), 'term' => 'programma finanziato dallo sponsor', 'source_id' => 32916, 'type' => 'term', 'namespace' => 1388, 'nstext' => 'IT', 'industry' => array ( 0 => 'Advertising', ), 'category' => array ( 0 => 'Television advertising', ), 'lastedit' => '20110622092006', 'part_of_speech' => 'noun', 'creation_user' => 'hamtaro70', 'special_term' => '', 'definition' => 'Programma televisivo finanziato da uno sponsor pubblicitario invece che dall\'emittente che lo trasmette.', 'usage_comment' => '', 'glossary' => '', 'width' => 0, 'height' => 0, '_version_' => 1503603902892736513, 'nstext_full' => 'Italian (IT)', 's_attr' => (object) array( 'Term' => 'advertiser funded program', 'Definition' => 'A TV program funded by an advertiser rather than the broadcaster.', 'Part of Speech' => 'noun', 'Usage Status' => 'New', 'Synonym' => 'AFP_₀', 'Industry' => 'Advertising', 'Product Category' => 'Television advertising', 'Domain' => 'Marketing', 'Creation User' => 'Robthereviewer', 'Creation Date' => '2010/5/28', 'Revision User' => 'Robthereviewer', 'Revision Date' => '2010/5/28', 'Source Lang' => '1180', ), 's_namespace_text' => 'EN', 's_namespace_text_full' => 'English (EN)', 's_title' => 'advertiser_funded_program', )

(object) array( 'id' => '1450110', 'url' => 'IT/run_of_schedule_(ROS)', 'image' => '', 'title' => 'fuori programmazione', 'tags' => array ( 0 => 'fuori programmazione', 1 => 'Advertising', 2 => 'Television advertising', 3 => '', ), 'term' => 'fuori programmazione', 'source_id' => 32962, 'type' => 'term', 'namespace' => 1388, 'nstext' => 'IT', 'industry' => array ( 0 => 'Advertising', ), 'category' => array ( 0 => 'Television advertising', ), 'lastedit' => '20110624225502', 'part_of_speech' => 'noun', 'creation_user' => 'hamtaro70', 'special_term' => '', 'definition' => 'Pubblicità acquistata a prezzo più basso da trasmettere in qualunque momento disponibile a discrezione dell\'emittente.', 'usage_comment' => '', 'glossary' => '', 'width' => 0, 'height' => 0, '_version_' => 1503603917367279620, 'nstext_full' => 'Italian (IT)', 's_attr' => (object) array( 'Term' => 'run of schedule (ROS)', 'Definition' => 'Commercials bought at a lower price to be run at any available time at the network\'s discretion.', 'Part of Speech' => 'noun', 'Industry' => 'Advertising', 'Product Category' => 'Television advertising', 'Domain' => 'Marketing', 'Usage Status' => 'New', 'Revision User' => 'Robthereviewer', 'Revision Date' => '2010/5/29', 'Creation User' => 'Robthereviewer', 'Creation Date' => '2010/5/29', 'Source Lang' => '1180', ), 's_namespace_text' => 'EN', 's_namespace_text_full' => 'English (EN)', 's_title' => 'run_of_schedule_(ROS)', )

(object) array( 'id' => '1450242', 'url' => 'IT/spot_cable', 'image' => '', 'title' => 'spot via cavo', 'tags' => array ( 0 => 'spot via cavo', 1 => 'Advertising', 2 => 'Television advertising', 3 => '', ), 'term' => 'spot via cavo', 'source_id' => 32964, 'type' => 'term', 'namespace' => 1388, 'nstext' => 'IT', 'industry' => array ( 0 => 'Advertising', ), 'category' => array ( 0 => 'Television advertising', ), 'lastedit' => '20110625070502', 'part_of_speech' => 'noun', 'creation_user' => 'hamtaro70', 'special_term' => '', 'definition' => 'Si riferisce di solito a programmazioni pubblicitarie piazzate su emittenti locali via cavo da inserzionisti regionali o nazionali che spesso fanno pubblicità su molteplici mercati televisivi via cavo.', 'usage_comment' => '', 'glossary' => '', 'width' => 0, 'height' => 0, '_version_' => 1503603917726941185, 'nstext_full' => 'Italian (IT)', 's_attr' => (object) array( 'Term' => 'spot cable', 'Definition' => 'Usually refers to commercial schedules placed on local cable systems by national or regional advertisers who often advertise in multiple cable TV markets.', 'Part of Speech' => 'noun', 'Industry' => 'Advertising', 'Product Category' => 'Television advertising', 'Domain' => 'Marketing', 'Usage Status' => 'New', 'Revision User' => 'Robthereviewer', 'Revision Date' => '2010/5/29', 'Creation User' => 'Robthereviewer', 'Creation Date' => '2010/5/29', 'Source Lang' => '1180', ), 's_namespace_text' => 'EN', 's_namespace_text_full' => 'English (EN)', 's_title' => 'spot_cable', )

(object) array( 'id' => '1450103', 'url' => 'IT/rep_firm', 'image' => '', 'title' => 'Agente rappresentante', 'tags' => array ( 0 => 'Agente rappresentante', 1 => 'Advertising', 2 => 'Television advertising', 3 => '', ), 'term' => 'Agente rappresentante', 'source_id' => 32961, 'type' => 'term', 'namespace' => 1388, 'nstext' => 'IT', 'industry' => array ( 0 => 'Advertising', ), 'category' => array ( 0 => 'Television advertising', ), 'lastedit' => '20110624221002', 'part_of_speech' => 'noun', 'creation_user' => 'hamtaro70', 'special_term' => '', 'definition' => 'Agente di vendita esterno che per contratto con l\'emittente via cavo gestisce i rapporti con determinati sponsor pubblicitari che si trovano di solito al di fuori della zona servita dall\'emittente.', 'usage_comment' => '', 'glossary' => '', 'width' => 0, 'height' => 0, '_version_' => 1503603917366231041, 'nstext_full' => 'Italian (IT)', 's_attr' => (object) array( 'Term' => 'rep firm', 'Definition' => 'An outside sales agent contracted by a cable system to manage relationships with certain advertisers, typically those outside of the local system service area.', 'Part of Speech' => 'noun', 'Industry' => 'Advertising', 'Product Category' => 'Television advertising', 'Domain' => 'Marketing', 'Usage Status' => 'New', 'Revision User' => 'Robthereviewer', 'Revision Date' => '2010/5/29', 'Creation User' => 'Robthereviewer', 'Creation Date' => '2010/5/29', 'Source Lang' => '1180', ), 's_namespace_text' => 'EN', 's_namespace_text_full' => 'English (EN)', 's_title' => 'rep_firm', )

(object) array( 'id' => '1447121', 'url' => 'IT/avail_code', 'image' => '', 'title' => 'codice di disponibilità', 'tags' => array ( 0 => 'codice di disponibilità', 1 => 'Advertising', 2 => 'Television advertising', 3 => '', ), 'term' => 'codice di disponibilità', 'source_id' => 32931, 'type' => 'term', 'namespace' => 1388, 'nstext' => 'IT', 'industry' => array ( 0 => 'Advertising', ), 'category' => array ( 0 => 'Television advertising', ), 'lastedit' => '20110622092008', 'part_of_speech' => 'noun', 'creation_user' => 'hamtaro70', 'special_term' => '', 'definition' => 'Codice assegnato ad un programma o ad un period di tempo per l\'inserimento di un blocco pubblicitario e rimanere aggiornati sul numero di spazi pubblicitari disponibili da vendere come spot televisivi.', 'usage_comment' => '', 'glossary' => '', 'width' => 0, 'height' => 0, '_version_' => 1503603902892736514, 'nstext_full' => 'Italian (IT)', 's_attr' => (object) array( 'Term' => 'avail code', 'Definition' => 'A code assigned to a program or time period for placing commercials on a log and for keeping track of the number of commercials available to sell for TV advertising.', 'Part of Speech' => 'noun', 'Industry' => 'Advertising', 'Product Category' => 'Television advertising', 'Domain' => 'Marketing', 'Usage Status' => 'New', 'Revision User' => 'Robthereviewer', 'Revision Date' => '2010/5/29', 'Creation User' => 'Robthereviewer', 'Creation Date' => '2010/5/29', 'Source Lang' => '1180', ), 's_namespace_text' => 'EN', 's_namespace_text_full' => 'English (EN)', 's_title' => 'avail_code', )