Product Catalog Translation Services for Global Markets

Translate complex product catalogs across print, digital, ecommerce, and structured product-data channels. Stepes combines professional linguists, AI-powered workflows, translation memory, terminology management, multilingual desktop publishing, and quality assurance to deliver accurate, consistent, publication-ready catalogs in 100+ languages.

From Adobe InDesign and PDF to Excel, XML, CSV, and PIM exports, Stepes localizes customer-facing content while protecting SKUs, specifications, attributes, and other critical product data.

100+ Languages

Global coverage for product catalogs and multilingual product information.

AI + Human Workflows

Match automation and professional expertise to each content type.

Native File Support

InDesign, PDF, Excel, CSV, XML, structured data, and more.

Multilingual DTP

Publication-ready print, PDF, digital, and native-file delivery.

Product Data Integrity

Protect identifiers, specifications, attributes, and structured content.

A Product Catalog Is More Than a Document

Product catalog translation brings together technical accuracy, marketing localization, structured product data, terminology control, and visual publishing within one multilingual workflow.

A single catalog may contain thousands of product names, descriptions, specifications, attributes, tables, part numbers, dimensions, diagrams, images, and sales messages. Some content needs precise technical translation. Some needs natural marketing localization. Some should remain completely unchanged.

Stepes helps companies manage these requirements together so customers receive clear, locally relevant product information without compromising the identifiers, specifications, terminology, or layouts that make the catalog accurate and usable.

Customer-Facing Language

Product descriptions, feature copy, merchandising language, and calls to action need to sound natural and persuasive in each market.

Technical Product Information

Specifications, attributes, materials, dimensions, units, and component terminology require precise meaning and controlled vocabulary.

Protected Product Data

SKUs, model numbers, part numbers, product codes, and other identifiers often need to remain unchanged across languages.

Publishing & Visual Structure

Tables, product matrices, images, graphics, page layouts, and native publishing files must remain usable after the language changes.

One Catalog. Many Content Types. One Multilingual Workflow.

Product information serves different purposes throughout a catalog. Stepes applies the right linguistic, technical, and quality approach to each content type while maintaining consistency across the complete publication.

Product Titles & Names

Product families, models, variants, collections, branded names, and naming conventions.

Descriptions & Marketing Copy

Benefits, differentiators, merchandising content, calls to action, and promotional language.

Specifications & Attributes

Materials, dimensions, capacities, components, configurations, and technical properties.

Tables & Comparison Content

Product matrices, selection guides, compatibility tables, and comparison charts.

SKUs & Product Identifiers

Part numbers, model codes, stock identifiers, and reference fields that remain protected.

Images & Graphics

Diagrams, captions, callouts, illustrations, charts, and embedded visual text.

Pricing & Commercial Content

Approved pricing labels, promotional fields, availability messages, and sales conditions.

Metadata & Structured Fields

Categories, taxonomies, tags, filters, product feeds, SEO fields, and digital metadata.

Connected Product Content

Your Product Information Doesn't Live in One Catalog

The same product name, specification, description, attribute, or feature may appear in a printed catalog, downloadable PDF, ecommerce storefront, marketplace listing, distributor portal, mobile experience, or product database.

Translating these channels independently can create duplicate work and inconsistent product language. Stepes helps organizations build multilingual product content around shared translation memories, approved terminology, product naming conventions, and connected workflows so the same language assets can support multiple customer touchpoints.

Explore Retail & E-commerce Translation

PIM / PXM

Product names, descriptions, attributes, categories, taxonomies, and specifications.

Print & PDF

Catalogs for print distribution, digital download, sales teams, dealers, and customers.

Ecommerce

Product pages, category pages, filters, navigation, merchandising, and shopping content.

Marketplaces

Structured product information for external sales channels and marketplace listings.

Dealer & Distributor

Consistent technical and sales content across regional channel partners.

Product Feeds

Spreadsheets, database exports, XML, CSV, JSON, and other structured product data.

Industry Expertise

Product Catalog Translation Across Global Industries

Stepes supports manufacturers, retailers, technology companies, equipment providers, consumer brands, distributors, and other organizations with complex multilingual product portfolios. Workflows can be adapted to the terminology, file formats, publishing requirements, and quality expectations of each industry.

Manufacturing & Industrial Equipment

Machinery, tools, components, fasteners, control systems, testing equipment, material-processing products, welding systems, and other industrial applications.

Explore Manufacturing Translation

Technology & Electronics

Electronic components, computers and peripherals, communications equipment, sensors, monitoring products, vision systems, robotics, and automation.

Explore Electronics Translation

Automotive & Transportation

Vehicles, components, replacement parts, accessories, power transmission systems, commercial equipment, and transportation products.

Explore Automotive Translation

Construction, Energy & Infrastructure

Construction equipment, HVAC systems, electrical equipment, oil and gas products, mining equipment, architectural products, and engineering systems.

Explore Construction Translation

Medical, Laboratory & Scientific Products

Medical equipment, dental products, laboratory systems, research instruments, testing products, and scientific equipment requiring specialized terminology.

Explore Medical Device Translation

Retail & Consumer Products

Food and beverage products, packaging, agricultural products, cleaning products, consumer goods, and retail merchandise across physical and digital channels.

Explore Retail & E-commerce Translation

Protect the Product Data, Not Just the Words

Product catalog localization requires knowing what to translate—and what not to translate. Stepes identifies and protects critical product information while translating the customer-facing language around it.

FIELD TREATMENT LOCALIZATION RULE
FieldSKU TreatmentProtect

Localization RuleKeep approved stock-keeping units and product identifiers unchanged unless specific instructions require otherwise.

FieldModel Number TreatmentProtect

Localization RulePreserve model codes, part numbers, reference numbers, and identifiers that must remain consistent.

FieldProduct Name TreatmentApply Brand Rules

Localization RuleTranslate, localize, or retain names according to naming conventions and trademark requirements.

FieldProduct Description TreatmentTranslate & Localize

Localization RuleCreate accurate, natural descriptions that explain value clearly to local customers.

FieldDimensions & Numerical Data TreatmentValidate

Localization RuleProtect numerical meaning and apply approved market-specific formatting or conversion rules.

FieldMaterials & Components TreatmentControl Terminology

Localization RuleUse approved product and technical vocabulary consistently across related content.

FieldTechnical Specifications TreatmentTranslate & Verify

Localization RuleMaintain meaning across performance information, features, configurations, and attributes.

FieldMarketing Copy TreatmentLocalize

Localization RuleAdapt persuasive language for audience, brand voice, channel, and local expectations.

FieldCategory & Taxonomy TreatmentStandardize

Localization RuleUse controlled multilingual terms across categories, filters, product families, and structured systems.

Product data integrity also extends to structured files. Translation processing can distinguish customer-facing text from keys, identifiers, formulas, tags, variables, delimiters, protected fields, and other content that should remain unchanged.

Explore File Format Support
AI + Human Translation

The Right Translation Workflow for Every Product Field

A technical specification, a product attribute, a premium brand description, and a short-lived product feed do not necessarily require the same translation process. Stepes matches the workflow to the purpose and risk of the content.

High-Volume Product Attributes

AI-assisted translation, approved terminology, translation memory, automated checks, and targeted professional review.

Primary objectiveScale and consistency

Product Descriptions

AI productivity can be combined with professional linguistic review for fluency, accuracy, terminology, and local relevance.

Primary objectiveScalable product localization

Technical Specifications

Route technical catalog content to linguists with relevant subject-matter expertise and controlled terminology.

Primary objectiveTechnical accuracy

Marketing & Merchandising Copy

Use professional localization or transcreation when persuasive impact and local customer expectations matter.

Primary objectiveLocal customer engagement

High-Visibility Brand Content

Apply additional human review or in-market validation to headlines, launches, and premium product storytelling.

Primary objectiveBrand quality

Repeated Catalog Content

Reuse approved translations through translation memory so reviewers can focus on new and changed content.

Primary objectiveConsistency and efficiency

Critical Product Terminology

Use approved glossaries and terminology resources across AI systems, linguists, reviewers, and stakeholders.

Primary objectiveLanguage governance
Language Assets

One Product Language Across Every Catalog and Market

Stepes connects translation memory, terminology management, style guidance, protected terms, and reviewer feedback so approved product language can be reused across catalogs, channels, and markets.

TM

Translation Memory

Reuse previously approved bilingual product content when identical or similar text appears again.

Product descriptions Feature statements Technical specifications Category descriptions Table headings Product instructions Standard marketing phrases Repeated catalog sections
Explore Translation Memory
TERM

Terminology Management

Govern approved product vocabulary at the term level across AI systems, linguists, reviewers, and markets.

Approved product names Preferred technical terms Component names Materials Abbreviations Product categories Brand terminology Market-specific variants Prohibited or outdated terms Do-not-translate content
Explore Terminology Management

Style Guides

Maintain voice, tone, capitalization, punctuation, measurement conventions, product naming, and market-specific writing preferences.

Protected Terms

Identify trademarks, brands, SKUs, model numbers, proprietary technologies, and other content that must remain unchanged.

Reviewer Feedback

Capture validated corrections and terminology decisions so improvements from one catalog release strengthen future multilingual content.

Multilingual Publishing

Preserve the Catalog, Not Just the Words

A translated catalog is not finished when the language is finished. Text expansion, fonts, tables, product grids, images, page references, and right-to-left languages can all affect the final publication.

Send the source catalog. Receive a publication-ready multilingual catalog.

Stepes combines catalog translation with multilingual desktop publishing to help organizations move from native source files to professionally formatted multilingual deliverables. Native source packages are recommended whenever they are available because they improve access to text, graphics, styles, linked assets, and page structure.

Explore Multilingual Desktop Publishing

Native Source Files Available

When Adobe InDesign, Illustrator, FrameMaker, Word, PowerPoint, Excel, or other editable source files are available, Stepes can work with the native content, styles, linked graphics, and supporting assets required for the agreed multilingual production workflow.

PDF-Only Catalogs

When only a PDF is available, Stepes reviews whether it contains editable text, flattened graphics, scanned content, embedded images, or other elements and determines an appropriate extraction, translation, reconstruction, formatting, and QA process.

Adobe InDesignAdobe IllustratorPDFAdobe FrameMakerMicrosoft WordPowerPointExcel

Text Reflow

Adapt for language expansion, contraction, line breaks, and shifting page flow.

International Typography

Support multilingual fonts, character sets, script behavior, and local typographic conventions.

Tables & Product Grids

Preserve alignment across product specifications, comparison tables, and complex page structures.

Images & Graphics

Translate and reintegrate approved text in diagrams, callouts, labels, and illustrations.

RTL Layouts

Support Arabic, Hebrew, and other right-to-left production requirements where applicable.

Visual QA

Check truncation, overlap, fonts, spacing, line breaks, alignment, missing content, and page quality.

Publication-Ready Deliverables

Formatted multilingual PDFs Editable publishing files Individual language versions Multilingual master files Print-ready outputs Digital catalog files Translated graphics and assets
Structured Content

Translate Product Data Without Breaking Its Structure

Manufacturers, retailers, distributors, and ecommerce organizations often manage catalog content in spreadsheets, PIM exports, databases, XML, JSON, CSV, and other structured formats. The challenge is translating the correct fields while preserving the structure required by downstream systems.

Stepes supports configurable processing rules that distinguish translatable customer-facing content from technical elements that should remain untouched, helping protect product identifiers, schemas, formulas, variables, tags, and other nontranslatable data.

Explore File Format Support

Excel

Translate approved cells while protecting formulas, identifiers, and designated nontranslatable content.

CSV & TSV

Preserve delimiters, column relationships, product identifiers, and required file structure.

XML

Configure translation around the applicable schema, approved elements, attributes, and protected content.

JSON

Translate designated customer-facing values while preserving keys, syntax, variables, and nontranslatable data.

Database & PIM Exports

Support structured records containing product descriptions, attributes, categories, taxonomies, and multilingual fields.

Custom Structured Files

Define processing rules for proprietary formats based on the file structure and production requirements.

Field-Aware Translation

Identify which fields should be translated, localized, transformed, validated, or protected.

Structure Preservation

Maintain the technical organization required for reliable downstream reintegration.

Automated Quality Controls

Check missing translations, terminology deviations, numerical inconsistencies, and protected-content changes.

Structured Delivery

Return translated content in the agreed format so it can move into the next stage of your product-content workflow.

Automation & Integrations

Connect Catalog Translation to Your Product Content Stack

Once catalog content lives in enterprise systems, translation has to fit the way that content moves. Stepes supports file-based, portal, API, scheduled-export, and customized workflows for recurring multilingual product information.

PIM / PXM Systems

Multilingual product descriptions, attributes, specifications, categories, and taxonomies.

Ecommerce Platforms

Catalog and storefront content prepared for additional languages and markets.

Content Management Systems

Product pages, landing pages, web content, and supporting digital information.

Digital Asset Management

Product imagery, diagrams, brochures, graphics, and localized creative assets.

ERP & Product Databases

Exported product records and enterprise data processed using defined translation and protection rules.

Marketplace Feeds

Structured multilingual product content distributed to third-party sales channels.

Scheduled Exports & Feeds

Repeatable product-content handoffs from systems that publish or exchange structured catalog data on a recurring cadence.

Repositories & Custom Systems

Repeatable localization around enterprise repositories, scheduled exports, and customer-specific operations.

Continuous Localization

Your Catalog Changes. Your Translation Workflow Should Keep Up.

New products launch. Specifications change. Product families expand. Descriptions improve. Seasonal catalogs are released. Models are discontinued. Stepes helps organizations build a multilingual product-content model that reuses approved language instead of restarting with every release.

Unchanged Content

Reuse previously approved translations when they remain appropriate in the new catalog context.

Modified Content

Leverage existing translations while linguists and reviewers focus on the specific change.

New Products

Route new content through the appropriate AI, human, technical, or marketing translation workflow.

Updated Terminology

Carry new product names, preferred translations, and approved market conventions into future work.

Retired Content

Manage obsolete terminology and legacy translations so outdated language does not propagate into new releases.

Faster multilingual releases Less repetitive translation Better terminology continuity Reviewer focus on meaningful changes Easier product-line expansion Consistency across catalog editions

From Source Content to Publication-Ready Catalog

Stepes brings translation, language assets, product-data controls, professional expertise, publishing, and QA together in one connected catalog localization process.

01

Analyze

Review source files, product structure, repetition, language assets, target locales, layouts, graphics, and required deliverables.

02

Prepare

Define translatable content, protected product data, naming rules, terminology, file-processing logic, and DTP requirements.

03

Translate

Apply AI translation, translation memory, terminology, professional linguists, specialists, localization, or transcreation as appropriate.

04

Review

Validate accuracy, product terminology, technical meaning, brand voice, numerical content, consistency, and market suitability.

05

Reintegrate & Publish

Return translations to InDesign, PDF, spreadsheets, XML, CSV, JSON, PIM exports, ecommerce feeds, or other agreed environments.

06

Validate & Deliver

Complete linguistic, product-data, structural, and visual QA, then retain approved language assets for future updates.

Product Catalog Translation in 100+ Languages

Stepes helps manufacturers, retailers, distributors, technology companies, and global brands communicate accurate product information across international markets. Linguists are selected according to language, subject matter, product category, audience, and project requirements.

View All Languages
Catalog Quality Assurance

Check Language, Product Data, and Layout Together

A linguistically accurate sentence can still fail if it is assigned to the wrong product, changes a numerical value, breaks a table, alters a SKU, overflows a page, or conflicts with approved terminology. Stepes evaluates catalog quality as complete multilingual product content.

Linguistic QA

Accuracy, fluency, grammar, completeness, terminology, style, tone, brand consistency, and market appropriateness.

Product Data QA

SKUs, model numbers, part numbers, measurements, technical values, units, attributes, names, and protected terminology.

Structural QA

Fields, tags, tables, structured files, missing content, duplicated content, protected elements, and file consistency.

Visual QA

Text overflow, truncation, fonts, line breaks, alignment, tables, image placement, spacing, page flow, and RTL presentation.

Questions About Catalog Translation

Practical answers about product catalog translation, InDesign and PDF workflows, structured product data, language assets, multilingual DTP, and recurring catalog updates.

Product catalog translation—also commonly called product catalogue translation—is the process of translating and localizing customer-facing and technical catalog content for additional languages and markets. It can include product names, descriptions, specifications, attributes, tables, marketing copy, graphics, structured product data, and final multilingual publishing.

Ready to Take Your Product Catalog Global?

Translate and publish multilingual catalogs without losing control of product data, terminology, or layout. Upload your files for a quote, or talk with Stepes about an ongoing program covering structured product data, PIM workflows, recurring updates, language assets, integrations, and publication-ready delivery.